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In this session, Gini Dietrich, CEO and founder of Arment Dietrich + Spin Sucks, will discuss several pressing issues for comms pros, including the evolution of the PESO (paid, earned, shared and owned media) Model, and the future of PR measurement. Watch live here from your laptop, phone or other connected device on LinkedIn on April 18, 1 p.m.
We are proud to be working with the PRSA Board of Ethics and Professional Standards to present a Twitter chat on Tuesday, June 14 at 7 p.m. ET. “Ethical PR: APR and Beyond” will be led by Kirk Hazlett, APR, Fellow PRSA, Chair, PRSA Board of Ethics and Professional Standards, along with Mark McClennan, APR, Fellow PRSA, General Manager at C+C and founder of the EthicalVoices blog and podcast. This chat is beneficial to not only those with their APR but to all communicators.