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Building a Brand? Create a Buzz!

By Denise Blackburn-Gay, APR, Fellow PRSA posted 02-26-2018 12:39 AM

  


Buzz
. It’s a four-letter word that packs a lot of punch. While you may associate this word with bees and flowers, I associate it with Public Relations. Although an ad, Facebook campaign, direct mail, news release—the list goes on and on—may create an initial impression, it’s the buzz that spreads that message. Yes, it is like a bee pollinating a flower.

Why create a buzz?

Like most things, significant results are more likely to be achieved if we know what we want to accomplish. If it’s meaningless, why waste time and energy. Do you want to:

• Generate new leads?
• Change public perception?
• Introduce new products to the marketplace?
• Create awareness, or
• Stand out among the clutter?


If you answered ‘yes’ to any of these questions, you are ready to create a buzz!

How do you create a buzz for your clients?

• Hold a contest
• Leverage your relationship with a charitable cause or organization
• Utilize the power (and connections) of social media
• Find their USP—we’re not talking about the United States Postal Service, we’re talking about their ‘Unique Selling Proposition’. Just what is it that makes their brand and
   message worthy of buzz?
• Develop synergy through partnerships that create a win-win

While creating the buzz is undoubtedly the most fun, it is also the most complicated part of the equation. Although the ideas above sound easy, they require expert execution. Without that, clients end up spinning their wheels, and spending valuable time and money with little, or no, payoff.

DIY or Hire an agency?

This is where we come in. We need to point out to our clients that they would surely hire a plumber to fix their leaking sink, or a boat mechanic to work on the engine of their 1929 vintage Hacker-Craft. Likewise, they need our help to create a buzz that gets results. After all, their brand image is at stake.

Buzzing Around….

Our job as agencies, as professionals, is not about creating a buzz for ourselves. It’s about creating a buzz for our clients. We’re the creative catalysts behind the brand; multi-talented for multi-tasking and delivering public relations campaigns that pack a powerful punch.

If you’re like Marketing Strategies, you are passionate about helping clients build their brand and find their niche. If clients are dedicated, enthusiastic and serious about their business, a PR firm might just be the right fit.






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