A lot has changed in communications in the last 10 years, especially when it comes to measurement. So this week we are releasing the newly updated 2026 Edition of its popular Measurement 101 Course-in-a-Box, a self-paced training program that has helped communications professionals build measurement skills for years, now updated to reflect a rapidly changing landscape.
The course walks learners through the full measurement process: making the business case for measurement, setting SMART objectives, identifying key stakeholders, building a “Kick Butt Index” of meaningful metrics, selecting the right measurement tools for any budget, and turning data into reports leadership will actually read. This edition weaves the impact of AI into several lessons throughout the curriculum — from how generative AI and AI-driven search are changing the tools available to measure visibility, to how communicators should account for AI’s influence when setting objectives and selecting metrics.
“Measurement has always been about proving value, but the tools and the landscape keep shifting under our feet — and right now, nothing is shifting it faster than AI,” said Katie Delahaye Paine, founder of Paine Publishing. “This update makes sure practitioners aren’t left behind.”
The Measurement 101 Course-in-a-Box includes:
- A syllabus and lesson plan
- A Course Compass to guide learners through each lesson
- Six individual Lesson Guide PDFs covering why measurement matters, SMART objectives, stakeholder analysis, key metrics, tool selection, and reporting results — each updated to reflect the current impact of AI on measurement
- A bibliography and resources list
- A bonus complete curriculum PDF combining all six lessons
The course is available for $27 and is also offered in a special package for professors who wish to assign it in academic coursework. Use the coupon PRSA to get a 30% discount. The Measurement 101 Course-in-a-Box is available now at painepublishing.com/training-education/measurement-101-course-in-a-box.