As information overload and AI-driven media reshape how stories are discovered, public relations is no longer just about exposure—it’s about human-led precision, credibility, and influence: securing the right press, articles, and radio moments that cut through the noise and turn visibility into real growth.
As AI-Driven Recommendations Rise, PR Is the Key to Being Chosen - We are still humans
It’s no secret that AI has become a crucial part of how we navigate information. According to Kantar Marketing Trends 2026, 75% of AI users rely on AI-driven recommendations daily or weekly. Whether they’re searching for a new restaurant, discovering recipes, or choosing food and beverage products, this is exactly why PR becomes essential.
AI can process billions of signals in seconds—but it can’t taste, smell, or feel. In restaurants, food, spices, cocktails, and beverages, discovery is driven by the five senses and human emotion—from a chef’s creativity to a bartender’s cocktail craft, from a themed room’s décor to the memory a menu leaves behind. As marketing evolves, human experience becomes our currency: the moments guests live, share, and trust.
AI is a powerful tool we can lean into—especially during writer’s block or when teams are short-staffed (it happens)—to spark ideas and provide quick inspiration. But it can’t replace the core of storytelling: authentic connection. At the end of the day, we’re still all human—which is exactly why public relations storytelling must be rooted in lived experience. When businesses translate what people truly taste, feel, and remember into honest narratives, brands don’t just get attention—they earn trust, and that authenticity is what ultimately drives lasting growth.
Always Being One Step Ahead
Being too reactive was one of the biggest challenges for PR professionals in 2025 (Comms Report, 2025). The future belongs to brands that move first. There’s no single formula—and that’s the beauty of communications, it rewards the courage to test what’s next before it’s obvious. So what’s your next move?