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Successful marketing to diverse populations

By Peter Woolfolk posted 06-18-2020 11:36 AM

The Culture Shift Team has successfully engaged numerous diverse minority groups across the nation for major companies and organizations.  They were hired to help with auto dealers facing the national "air bag" problem to reach these populations to take their cars into dealers to correct the problem.  This is just one example of their efforts to solve help resolve issues in multicultural areas.    
I recently had two of the three partners on the Public Relations Review podcast to provide some guidance on how they successfully engaged such a wide range of minority groups.  Perhaps there is something to be learned from them.

You can listen to the interview using the link below.   Thank you.