A good project manager can save time, money, and keep a job in line and on time. By comparison, a marketing manager will be a creative director and client representative -- he or she will oversee campaigns and marketing initiatives while communicating with clients to ensure the greatest possible results.
If you wish to change the advertising department into one which is efficient and effective, it is worth it to find out a thing or 2 from the project administration side of the business and pursue PMP Training & Certification. Project managers are normally educated and logical; they are constantly interested in terms of the way to more efficiently and effectively finish a task or implement a project. It's a set of skills that can be valuable to a company.
Leveraging Project Management Skills to Your Advantage
In any advertising company, the ideal situation is to have both a project and marketing manager. However, say you do not have a project manager or the capacity to hire one now. Or, perhaps you would like to integrate a few of the abilities and skills of your project manager into your management style. This advice may help you understand and adopt some of the more unique characters of a conventional project supervisor -- and in the process, become a much better advertising manager.
- Employee Recruitment
Having the ability to spot and recruit quality employees is a crucial necessity for any leader. This is no less true for advertising managers than it is project managers. Whereas a project supervisor might want to employ individuals to fill particular gaps in the workforce, advertising managers should always be mindful of complementing and supplementing their imagination with external voices.
- Task Delegation
Project managers know that they can not do everything. A good supervisor is able to assign tasks to other employees. If you want to be an effective advertising supervisor, you will need to realize that everything cannot be the duty of you alone. You will need to assume responsibility for monitoring and assigning employees to projects and functions, while implementing the policies and processes of your business. You may have entered the marketing profession because of the creativity it gives you, but it is important to not forget that a fantastic supervisor does the boring in addition to the stimulating. If your first instinct is simply to do it yourself, take a step back and think. When you have people on your staff that you oversee, why not have them do it to you?
- Mentorship and Leadership
As a manager, you must lead your team. They will be looking to you for advice, answers, remarks, direction, and mentorship. It can be tough to turn off the side of the brain that simply wishes to concentrate on the creative aspect of advertising, but as a supervisor, your obligations extend past the client. Have a cue out of the project supervisor's playbook and ingratiate yourself with your staff.
- Project Implementation
A project manager will leverage her or his experience in workflow, production, quality assurance, and scheduling to see projects through to their completion in an efficient way. Marketing managers have a tendency to have a less rigorous approach to their duties; they use their skills to figure strategic aims of action and implement them accordingly, but there is frequently a heavy focus on conception, brainstorming, and back-and-forth communicating. If you wish to succeed as a supervisor, it isn't enough that you conceptualize an idea for a campaign. You should be able to accomplish that campaign as well. Use the staff you have at your disposal to bring your ideas to fruition. Strategize a marketing campaign or customer relationship with the exact same diligence that a project supervisor approaches a specific project or goal.
- Risk Assessment and Management
Clients and executives likewise expect work to be implemented smoothly and without mistakes. If a campaign suddenly fails due to some oversight which you neglected to take into consideration, it's you who ultimately will be held accountable. You need to be able to evaluate and manage risks. And this is the case not just from a job implementation standpoint, but around the whole industry. Risk management in the advertising world begins at idea conception. If you aren't factoring in potential risks -- that in marketing, can be legal, cultural, or perhaps logistical in nature -- you can not effectively manage a marketing effort.