There are effective public relations strategies that dental practices should consider. With so many new technologies and platforms geared toward helping companies with their PR efforts, it is important to know the most effective PR strategies. Dental practices should consider integrating these six strategies.
- Client Testimonies
Client testimonies can encourage more people to receive services from a company. They can also be used in several formats. YouTube videos, Facebook ads, news coverage, and blogs can all integrate client testimonies to make sure PR efforts make enough of an impact. There are also several strategies one should consider when utilizing client testimonials.
- Community Involvement
For any business that wants to be a sought after service provider, community involvement is a sure-fire way to create positive PR. Community involvement reminds the community of a business and its services, and it also helps with preventing negative views about a company. Being active in the community also helps companies gain media attention.
- Earned Media
Earned media is media exposure a company receives without spending money. While media platforms continue to expand in the era of social media, the most common and effective earned media is getting media coverage in newspapers, TV newscasts and radio mentions. In order to accomplish this, relationships with local media contacts must be developed and maintained. Media advisories and press releases also need to be sent to media contacts.
- Social Media
Nearly 3.5 billion people across the globe use social media. That number grows daily and so does the number of social media platforms and products. For a dental practice to stand out above competitors and remain relevant, they must have a grasp on social media. Social media requires regular monitoring. While it might appear to take up more time than usual, the benefits of social media outweigh those time commitments.
- Website and SEO Integration
A modern, useful and easy to navigate website is great, but that website will not be nearly as effective if it does not integrate search engine optimization(SEO). SEO integration helps web users connect to a business based on their search inquiry. There are four key steps a company should take in order for SEO to maximize the chances of people ending up at a website after their search. If you are unsure how to do these things on your own, look into hiring a Digital Marketing for Dentists specialist to set things up and guide you on the path to success
- TV, Radio and Print Marketing
TV, radio and print marketing are all effective ways to increase PR for a dental practice that wants their company to grow. Previously mentioned earned media efforts do not always guarantee TV and radio coverage. Sometimes paid advertisements are needed to get the proper coverage. Another great idea is to pay for print marketing that can be targeted to specific people based on all kinds of criteria: income level, ethnicity, gender, education level, and neighborhood.
Conclusion
If a dental practice wants to succeed, it must be sure that PR is taken into consideration. Since there are so many great opportunities for PR, both free and paid, why would any company neglect making PR a priority? The aforementioned six strategies will make those efforts easier and create a bigger impact.