In today's world, there is an abundance of ways that you can promote your business. One of the popular mediums used today is social media. One specific social media platform that many businesses love to share their operations with is Instagram. Your business can be promoted on Instagram in the same manner. However, you should understand that there are specific intricacies of using Instagram for you to consider. Here are four ways for you to promote your business on this platform.
Keep Posts Professional
You will understand this concept pretty quickly, but Instagram is a media platform designed for great, visual posts. While certain posts can go viral on Twitter and Facebook, a lot of them have to do with actual texts. With this platform, you will have to focus a lot more on material that your Instagram followers will find visually pleasing. After all, a picture is indeed worth a thousand words. The majority of the information that is sent to your brain is that of the visual variety, so you need to ensure that you make a strong impression on your potential target audience every time you post.
Instagram is full of potential shoppers, but Instagram is not a primary shopping destination. Whenever you post, you need to ensure that your photos need to not only be creative, but professional. There may be heavy temptation to just promote a photo with the product in it and a caption selling it. You need to understand that Instagrammers are not there just to hear your sales pitch. They are real human beings, not mindless sheep. Therefore, you need to ensure that you are using Instagram to direct traffic that will turn into sales, not directly sale to them. That starts by making the proper posts.
Reach a Larger Population Through Hashtags
Next, even if you are new to Instagram, you need to be connecting with as many people as possible. Instagram feeds tend to change quickly, which means there is a good chance your content can get buried in a matter of moments. Therefore, you need to focus on reaching a larger population of people. The best way to do this on Instagram is to utilize hashtags which will lump your post together linked by a specific keyword or phrase. The best part about using hashtags is that it will make your post always discoverable.
However, you should remember not to go overboard on a single post because engagement has been shown to decrease if you opt to go with over 5 hashtags. This also makes your post come off as too salesy, a huge turn off for many.
Boost Engagement
Finally, you will want to make sure that you boost engagement on each one of your posts as much as possible. By identifying what your business stands for, you can come up with unique ways to do so. A highly popular method that people like to use is through contests. If you are new, you holding contests and giveaways can earn you more followers, reward any loyal customers you already have and earn you more followers in the process.
Besides, it is only natural for people to be attracted to getting free things with little effort. The more you can afford to do so, the better for your business.