Whether you work for a large consulting business or a consumer startup, as a Communications Professional you have an urgent need to understand and hyper-serve your target audience. Knowing how to find your audience online and to communicate so that they will pay attention are the single most important success factors for any Communications Agency or PR Professional. Join this workshop to learn how to use Google and Facebook's unparalleled free tools to accelerate your personal career development and the growth of your agency. Whether you're an industry-based boutique searching for your audience's unmet needs, a mid-sized agency looking to break out and sell to strangers, or a mid-career PR professional looking to accelerate your career, this hands-on Master Class with BizHack Founder and CEO Dan Grech of BizHack Academy will help you. Dan Grech, a Pulitzer Prize winning former NPR journalist, will walk agency owners and PR professionals through these free audience-discovery tools to find your ideal customer online -- the kind who buys, tells friends, and comes back wanting more.
Learning from Microsoft’s Antitrust Battles
October 29, 2020 3:30 p.m. – 4:20 p.m.
With Mark Murray and Amy Fisher
An interview with
Mark Murray, Corporate Communications General Manager at Microsoft when the company faced the courts, on the lessons the industry took from that era, and the lessons we still have to learn.
Next Gen PR - Using AI for Communications
October 29, 2020 4:30 p.m. – 5:20 p.m.
With Brandi Boatner
Artificial intelligence is now a part of daily life from traffic predictions, to speech translations to influencer marketing in today's digital age. In this session, PR professionals will learn how to build an AI chatbot for their organization or client's newsroom designed to cater to media questions and searches. Are you ready for next gen PR in the next normal?
Remember to
register if you haven't already signed up for ICON 2020, and pick the "Technology Symposium" option.
See you there!