NEW YORK (May 27, 2026) — PRSA announced today that bestselling author and branding expert Sally Hogshead and three-time Daytime Emmy Award-winning journalist and entrepreneur Gaby Natale will join the keynote lineup for ICON 2026, PRSA’s premier annual conference for public relations and communications professionals.
The two internationally recognized speakers will join Savannah Bananas Head Coach Tyler Gillum, previously announced as the first keynote speaker for the conference, helping round out a dynamic and forward-looking keynote lineup designed to inspire communicators navigating a rapidly evolving industry. ICON 2026 takes place on Oct. 18-20 in Orlando, Fla.