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You Got This! Build a Social Media Presence to Align Message with Market
Mar 24, 2020 from 3:00 PM to 4:00 PM (ET)
Learn how the small social media team at St. Jude Children's Research Hospital builds a social media presence to align with their science/research messages—and how you can tailor those best practices to fit your organization.
By the end of the webinar you will be able to
Explore evolving compliance and regulation around social media use to ease fear and anxiety.
Learn how to promote company culture as an incentive for recruitment and new growth and how to easily mine your internal ambassador group of employees to maximize incoming content and message sharing.
Discover what’s next for social media platforms to ensure you’re in the know.
About our Speaker:
Senior Social Media Specialist, St. Jude Children's Research Hospital
is a public relations, social media and media relations expert with more than 22 years of experience in the field. As senior social media specialist at St. Jude Children’s Research Hospital—located in Memphis, Tennessee—she’s responsible for increasing the recognition and understanding of St. Jude science, medicine and translational research through social media. She started at St. Jude 17 years ago on the media relations team following five years in public relations at the Memphis Zoo. After about 13 years on the St. Jude media team, she transitioned to the very first social media position created at the hospital. Now she manages 12 social media accounts for St. Jude, which have more than 130,000 followers. The newest account? Instagram for the new hospital therapy dogs, Puggle and Huckleberry.
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