Digital signage provides a cost-effective and captivating way to market for any business but for service businesses, it can be particularly effective. From salons and doctor’s offices to auto shops and dentist’s waiting rooms, it is possible to use digital signage to increase a client base.
If you are a service business and you want to increase your client base, here are some of the ways digital signage can help.
Reduce perceived wait time
Time can move very slowly when people have to wait for service. Digital signage is proven to reduce perceived wait time, which can be a huge win for a service business.
It makes sense to communicate with clients and keep them informed, educated and entertained at a time when they’re waiting for service. With screens carefully situated and displaying engaging content, you can get their attention and make the time seem to fly by rather than drag.
Mandoe Media offers a cloud-based digital signage solution. Its software is simple and user-friendly, allowing you to drag-and-drop content to show on your screens.
Convey useful information
Doctors, dentists, optometrists and other professionals in healthcare can use digital signage to convey important health information to patients.
This means they can spend more time focusing on patients’ needs than trying to cover too much information within the limited time frame of an appointment. Providing short bursts of interesting health information can keep patients entertained and educate them at the same time.
Giving customers useful information can be just as valuable as advertising your services. Showing videos and dynamic content can be very effective. Digital signage can even be interactive if you have a touchscreen display.
Introduce new services
If your business has clients who come in for one-off services, your digital signage can turn them into long-term clients. While they are waiting for service, you can display content that introduces them to services they may not even realize you provide.
For example, you may be waiting in a lawyer’s office and find out that you can get help with your will. This may encourage you to return for advice and the drafting of your will.
Restaurants and digital signage go extremely well together. If you have a restaurant, you could use digital signage to promote or upsell new products.
Digital signage displays in your restaurant could remind customers about any incentives or deals and sell them the benefit of increasing orders. A series of digital menu boards could display different menus for different times of the day.
Promote your brand
Digital signage offers you the chance to reinforce brand recognition. Your logo, fonts and colors are all elements that stick in people’s minds and seeing them on a high-impact digital sign can create a lasting impression.
It is important to convey the value your brand offers. For example, if you have an auto repair business, it could be a service guarantee. Whatever industry you’re in, you need to convey why your business exists and its benefit to clients.
Increase client satisfaction
Creative, high-quality digital signage content can help your business to stand out from your competitors. It can deliver the type of experience clients won’t find anywhere else. This can make a one-time or irregular client remember your business, return more often, and become more loyal.
For example, digital menus in restaurants can speed up and streamline the ordering process. Customers won’t even notice wait time as they enjoy comparing the different options and making up their minds.