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  • Posted in: Open Forum

    I advise breaking down your measurements into outputs, outtakes and outcomes. This article is helpful and includes examples: Track outputs, outtakes and outcomes But basically, I think it boils down to understanding your goals. What do you hope...

  • Posted in: Open Forum

    I would love to see your formula to determine hourly rates. I am rethinking the way that I charge clients for my company's PR services and have had mixed results securing clients with both retainer and hourly rates. ------------------------------...

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    Client Billing

    Posted in: Open Forum

    I am rethinking the way that I charge clients for my company's PR services. Are you open to a offline conversation about successful billing strategies? Or, do you have any resources that you are willing to share? My goal is to have more consistency...

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