Call for Presentations FAQ’s:

What is the deadline?

The Call for Presentations closes at 11:59 p.m. EDT on March 26, 2018.

What information will I need to submit?

Step 1: Presentation Information
Step 2: Learning Objectives (minimum of three)
Step 3: Professional References (minimum of three)
Step 4: Presenter Information 
Step 5: Co-presenter Information (if applicable, maximum of three presenters total)

What are the Conference Learning Tracks?

1. Marketing Communications
Strategic approaches utilizing content marketing tactics for diverse communication across Paid, Earned, Shared and Owned platforms to prove ROI, enhance campaign effectiveness, and achieve objectives.

2. Leadership & Management
Best practices in leadership innovation and inspiration, management skills development, team building, workplace infrastructure, conflict resolution and mentoring.

3. Big Data & Measurement
Using analytics and large-volume data to optimize the performance of your campaigns and show the fully integrated decision making of your communication strategies for ongoing efficiency.

4. Reputation & Crisis Management
Communication strategies, case studies and resources with advanced perspectives in reputation management and crisis communication with defined approaches for developing programs to leverage the success of your organization.

5. Tools & Techniques
Skill-building training for messaging, writing, relationship building, pitching, word-of-mouth, speechwriting, storytelling and digital tools and techniques.

6. Special Interests
Methods to address the needs of specific audiences and aspects such as health care, technology, ethics, diversity, global business and education, plus guidance on Accreditation and work-life balance.

What are the key factors that determine a presentation’s acceptance?

Your presentation should demonstrate:

  • Results-oriented best practices, which may have evolved as the result of a strategic shift or nimble tactical adjustment.
  • Strategies and value propositions with measurable outcomes.
  • Solutions for organizational challenges, such as trust and reputation protection, staff development, internal communications, corporate social responsibility and social media integration.
  • Key drivers of critical business functions, such as crisis communications, sales generation, customer relations, issues management, stakeholder engagement and research, legislative compliance, media relations, and shifts in behavior and perception.
  • Organizational positioning, including integrated marketing communications, brand identity and risk management.
  • Core career competencies, such as ethics, leadership, collaboration, networking and influence.
What is the policy regarding presenter expenses?
Accepted presenters will receive a complimentary speaker registration. Pre-Conference sessions and ticketed meal functions will be available for purchase. PRSA does not reimburse presenters for out-of-pocket expenses, such as hotels, food, airfare nor provides speaker stipends.

How many presenters are allowed?
No more than three presenters total, including the moderator in a panel presentation.

What is an APR Learning Opportunity?
Presentations which help APR (Accredited in Public Relations) candidates in their review of topics relevant to the Examination process, may be designated as APR Learning Opportunities. To qualify, presentations must cover the knowledge, skills and abilities (KSAs) in the APR Exam. A detailed description of the subsets of KSAs, can be found here. The presenter or at least one co-presenter must have an APR.

When will I find out if my proposal has been accepted?
All proposals will go through a formal review, and PRSA will let you know if your presentation is accepted into the International Conference by early spring.