Marketing has always gone hand in hand with PR. This is completely logical considering that their end goals are the same – to make a company more successful. While marketing is more focused on promoting and selling of services and products, public relations professionals are focused on maintaining the favorable public image of a company. In other words, while marketing is more focused on advertising and promotional materials, PR is devoted to building relationships with key publics as well as media relations.
Combining PR and marketing is an excellent way to ensure your business prospers. It’s a good idea to invite at least one expert from your PR department to regularly attend marketing meetings and vice versa. When these two departments start collaborating and doing projects together, your business will become more successful. For example, since public relations experts are trained to see trends before they even happen, marketing teams can use this knowledge to develop better strategies for promoting your products.
As a public relations professional you will constantly work on building the reputation of the business you represent. Keep in mind that you’ll meet potential customers regularly, which is why it’s important to have different types of marketing materials prepared. You can use them to explain what your business is all about to people you meet at special events. It’s always a good idea to take these opportunities to promote your business. Of course, your business can also benefit from market research and increasing the number of people on your mailing list.
Public relations experts often speak at various events, which is an excellent time to promote your company and let them know more about the products and services you offer. But you should devote most of your speech to building the reputation of your business. During your presentation, when you decide to mention your firm and products, make sure someone is giving out promotional material that will include important information about the company.
Although there are many different types of marketing material, those working in the PR department should ideally use only a select few. These include business cards, catalogs, booklets, and binders. Whenever you meet someone new and have an interesting talk with them, it’s recommended that you hand them a business card. After all, you can never know when someone will become your future client or customer. However, this is only a basic method of promoting your business. As you know, there are other options to present your business in a more in-depth manner.
In case you want someone to know a bit more about your company you should consider giving them a catalog or booklet. It’s best if the marketing and PR departments work together on creating this type of promotional material. Keep in mind that public relations expert really pay attention to what customers and influencers are saying. If the marketing department has this type of information, they will make better marketing materials. Booklets and catalogs should ideally contain important details about what your company does, how it does it, what sets it apart from the competition, as well as all the products and services you offer.
Finally, if you really want to impress someone like a noteworthy potential investor or client, you can create a marketing binder. Make a great impression and get them interested in your brand by giving them a 3-ring binder filled with fascinating information about your company. When you decide to use a binder with pockets, you’ll be able to provide a valuable impression by including additional presentation materials to aid your marketing efforts. These can include sell sheets, brochures, a portfolio, and information separated by index tabs.
Since public relations and marketing departments essentially have the same goals it makes sense that they should collaborate more. The most important thing is that employees from both of these departments share information with each other. This will help employees from both departments become better at what they do, which is ultimately a primary goal for your company.