Blog Posts

Refresh Your PR Playbook With Foundational and Forward-Focused Tech Features

By Marina Renneke, APR posted 08-26-2024
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This article was contributed by Katherine Drury who sits on the Executive Committee for the PRSA Technology Section. At the time this blog was posted, the author was not employed at Microsoft. Generative AI is as abundant as natural gas on a dairy farm. And while historical AI at a dairy farm could sort the cows, new generative AI can create a brand new fictional breed that texts you when it’s milking time! Due to the overwhelming chatter about generative AI capabilities, it’s likely been a minute since your last reflection about legacy technology features and what those AI classics can do for you. Besides Netflix’s AI recommending “Clarkson’s ...
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“The Office” Meets Generative AI - Part 1

By Marina Renneke, APR posted 07-10-2024
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Channel your inner Jim Halpert to become a Microsoft Copilot expert This article was contributed by Katherine Drury who sits on the Executive Committee for the PRSA Technology Section. Katherine is the Communications & Engagement Manager, Digital Technology and Innovation at Amgen. If you’re like me and the TV show “The Office” speaks to you, then this is the generative AI guide for you! I’ve pulled together some guidance to help you become an expert so wily that Dwight will think you’re receiving communications from your future self. This guidance will help you to initiate your Microsoft Copilot learning and show off your AI ...
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The Power of Storytelling in Your Resume

By Marina Renneke, APR posted 07-08-2024
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Searching for a job can be daunting. Some are calling this period a “white collar recession” and those in tech are definitely being impacted as layoffs abound. The PRSA Technology Section recently hosted a “Beyond the Resume: How Job Seekers Can Best Navigate an Uncertain Job Market” webinar to provide its members with job seeking guidance. The session featured Robynn Storey, a renowned expert in resume writing who is the CEO and founder of Storeyline Resumes. Robynn has a large following on LinkedIn and gives regular advice to job seekers and companies, so we were excited to host her! Robynn shared lots of insights and guidance during ...
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AI Coaching Apps: Friend or Foe to the PR Practitioner

By Marina Renneke, APR posted 04-05-2024
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“AI has finally come for us.” These were the words of Padilla’s Kris Patrow, leader of her agency’s coaching practice, who recently presented “The Brave New World of AI-Driven Communications Coaching” webinar hosted by the PRSA Technology Section. While Kris was specifically talking about coaching, this can really apply across any part of PR or industry. But let’s focus on coaching! In recent years, several apps have popped up that offer public speaking, presentation and interview coaching. You simply download the app, hit “record” and the app provides real time feedback on your delivery, content and audience engagement skills. Kris shared that ...
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A Partly Cloudy Forecast for the Future of AI

By Marina Renneke, APR posted 11-14-2023
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This blog was written by Jennifer Bly , Incoming Chair, PRSA Technology Section Executive Committee. Planning on going to a work event any time soon? Small talk that once consisted of questions like, “What do you think of that weather?” have now been replaced with questions like, “What do you think of that new AI advancement?” Almost every event I’ve traveled to this year, AI has been the topic du jour, from open source technology conferences to PRSA’s ICON. At open source technology conferences where people are all in on tech, I’ve noticed the sentiment is generally more of that of excitement and promise. How will we harness the power of this new ...
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Webinar Recap: How To Make the Most of Your Funding News

By Marina Renneke, APR posted 08-02-2023
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For startups, securing funding is a crucial milestone that deserves recognition and celebration. It not only validates the company's potential and mission but also brings about numerous benefits, including increased credibility, attracting top talent, and expanding your customer base. During a recent Technology Section webinar entitled “How Do I Make the Most of Our Funding News? An Insider’s Guide to Getting the Attention of Media,” speakers Peter Delevett, director of communications, from venture capital firm National Grid Partners (NGP) and Elaine Stiles, group vice president, from Business Wire shared their insights with the Technology Section’s Executive ...
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Webinar Recap: “The Impact of AI and ChatGPT on Communications, Ethics, and Reputation”

By Marina Renneke, APR posted 04-04-2023
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The rise of AI has been one of the most significant technological advancements. This technology has revolutionized many fields where AI tools are increasingly being used to streamline tasks and improve outcomes. The introduction of Chat GPT, an AI-powered tool that can generate text, has changed the narrative for the PR and Marketing field. This tool has the potential to transform every aspect of the PR practice, and the pace of its development over the past three months has been remarkable. In our March webinar “The Impact of AI and ChatGPT on Communications, Ethics, and Reputation” dove in to look how ChatGPT will change PR. Our speakers included ...
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15 Timeless Principles of Crisis Management

By Deborah Hileman posted 07-22-2021
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In my 35 years as a communications professional, I have learned many lessons. Among the most important are those I have learned in the past several years as a crisis management consultant. We’ve seen so many business crises exacerbated by poor communications recently, it is helpful to keep these fundamental principles top of mind when facing a crisis. Effective crisis management requires sponsorship and support from the board of directors on down. Even the best crisis plan will fail without executive support. Failing to plan FOR a crisis is planning to fail IN a crisis. In other words, you can prepare and prevent, or repair and repent. The latter is ...
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Is Your Business at Risk for a Cyber Armageddon?  Yes.  What are You Doing About it?

By Deborah Hileman posted 07-22-2021
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IT security experts have been warning governments, companies, and other organizations for years about risk for cyberattacks, offering concrete recommendations to help prevent attacks. Last week’s ransomware attack on one of the United States’ largest fuel pipelines is an all-too-frequent reminder that more needs to be done. Now. Recent attacks have become bolder and more sophisticated and include invasions of government agencies, healthcare providers, schools and organizations of all types and sizes, including the likes of Twitter and Microsoft, the Department of Homeland Security, Scripps Health in California, and the National Basketball Association. But while ...
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The Recipe for the Perfect Engaging Content for Instagram

By Thomas Dube posted 07-07-2021
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People who make use of Instagram have discovered more recently that to succeed on Instagram, you can’t just rely on amazing photos. If you want to enjoy strong social media engagement, you will need to find the recipe for the best content for Instagram. More followers and more engagement As a business, you will be pleased to know that your audience is using Instagram, but your competitors are as well. You have to keep up with Instagram trends. One of the trends is to have heaps of followers and likes. But how and where from? You have to be careful when it comes to buying Instagram followers, as the Instagram algorithm is updated regularly to get rid ...
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Making Money Online in the Post-Pandemic Economy

By Thomas Dube posted 07-06-2021
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The COVID-19 pandemic impacted the lives of so many people and wreaked havoc on the economy. It disrupted even the best-laid financial plans and a long road to recovery lies ahead. The economy is starting to pick up as the virus begins to lose its grip but it is taking time to recover after such a bad 2020. During the pandemic, more people began going online for various activities than ever before. If you’re struggling to find new sources of income, here are some ways to make money online post-pandemic. Sports betting One online activity that became very popular during the pandemic was sports betting. While people were in lockdown and couldn’t physically ...
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Holidays / Fourth of July messaging

By Darlene Wilber posted 06-28-2021
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Understanding that there is sensitivity surrounding holidays including the upcoming Independence Day, what is the prevailing messaging and graphics suggestions for the Fourth of July.
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4 Tips for all Businesses: What Hospitality has Learned From COVID-19

By Jessica Graham, APR, Fellow PRSA posted 06-24-2021
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I had the honor this week of facilitating a panel discussion on COVID-19's impact on the #hospitality industry in #Charlotte , N.C. Our speakers included a restauranteur, a hotel management executive and CEO of a visitors authority, so the discussion was comprehensive. We knew before even starting the conversation that the pandemic's impact has been devastating to our restaurants, hotels, conventions and tourism, but there are some learnings that are helpful to all businesses as we (hopefully) put COVID-19 behind us. Photo by Sam Dan Truong on Unsplash Spend time on your #employerbrand . One of the biggest challenges ...
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The Basics You Need to Know Before Starting Your Career as an Online Tutor

By Thomas Dube posted 04-24-2021
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Due to the existing technological advancements, online learning is increasingly gaining popularity. Today you can tutor online with e-learning platforms built with exceptional features to support visualization techniques. If you are an experienced expert and unemployed, you can switch to those online platforms and apply to be a tutor. Becoming an online tutor requires you to be conversant with different factors vital for your success. Below are tips on how to successfully plan to start a tutor for a global audience. Choose the best platform to host your course There are different platforms across the world that host tutoring services. Target a platform ...
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Benefits of Gaining Work Experience While Pursuing an MBA

By Thomas Dube posted 04-12-2021
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Pursuing and completing an MBA is an achievement in itself. Not everyone is cut out for the fast-paced and dynamic challenges that an MBA provides. However, if you want to push things to the next level, you need to work and gain real-world experience while doing the MBA. The schedule will be hectic, but the increase in value of the MBA is immeasurable. Here are some of the benefits of pursuing an MBA while working. Learning how to cope There is a saying that states that if you do more, you can do more. What it comes down to is time management. An MBA on its own is very time-consuming, but when you add a job with normal working hours to the mix, it is ...
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The Role of Cybersecurity in Building Brand Reputation

By Thomas Dube posted 03-21-2021
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Whenever you think about a brand and its reputation, the first thing that might come to mind is the branding aspect of it all. For example, you might think of how the logo reflects on the reputation a brand has. There is a lot more involved in building a brand reputation and cybersecurity also ties into this. What is the role of cybersecurity in building a brand reputation? Here are five roles of cybersecurity in building and maintaining a brand reputation. Build consumer trust Customers will not have confidence in a company that does not have industry-grade security measures in place to secure privileged data. That is due to the risk of losing the information ...
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Ways You Can Help Your Hotel Employees Learn on the Job

By Thomas Dube posted 03-21-2021
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On-the-job training is a great way to empower staff while encouraging growth and effectiveness in their role. By offering opportunities to learn while they work, employees are encouraged to stay, which significantly reduces turnover. A great motivator for learning on-the-job is the opportunity to elevate their pay grade. Learning on-the-job can help encourage workplace satisfaction and personal growth. These factors will positively impact their interaction with guests, which is especially important in the hospitality industry. Here are some of the ways you can encourage your staff to learn on-the-job. Offer training from the start Employees won’t know ...
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Maxim Behar: Communications Business is Changing Faster Than Ever

By Maxim Behar posted 03-08-2021
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The WCFA President and leading PR expert Maxim Behar appears on the cover of the prominent Totalprestige magazine and shares in an interview for the media priceless lessons based on his professional development before and after launching his leading PR company M3 Communications Group, Inc. Behar comments on the changes in the PR industry and the achievements and knowledge that transformed him into a respected “communications guru” for over three decades. - Maxim, M3 Communications Group, Inc. provides a full range of communications services. Before we get into the company, however, let’s look at your past in the communications industry. What led ...
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Why We’re Recognizing Influence and Public Relations – Ayẹni Adékúnlé Samuel

By Adekunle Ayeni posted 02-21-2021
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We started something over five years ago. Our company was just nine years old. Less than 30 staff, and revenue of around $2m. We had just launched ID Africa . Plaqad was nothing but a dream. And our only major multinational client was Nigerian Breweries PLC. What did we do five years ago? We launched PR is dead , a year after launching Nigeria’s first PR App. Then we started Nigeria PR report . We got tired of complaining about being ignored by the global PR and communications industry. We took it upon ourselves to do PR, for PR, if you know what I mean. How do we elevate the practice? Build respect? Develop the industry? We were just a little ...
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Your Guide to Auto Insurance in a Pandemic

By Thomas Dube posted 02-17-2021
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When you buy a vehicle, the next thing you need is auto insurance. It may seem overwhelming when you first start to look at it, but you can't neglect car insurance. Having protection when you're on the road is a part of being a good citizen. The COVID-19 pandemic has changed insurance, but it hasn't changed the fact that you need it. Visit the blog to find out more about your insurance needs. How does car insurance work? Car insurance works by protecting you from financial liability of damage you caused to another car if you are in an accident. Depending on your policy, you may also be covered for vehicle damage, theft, vandalism, and weather ...
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