Blog Posts

Webinar Recap: “The Impact of AI and ChatGPT on Communications, Ethics, and Reputation”

By Marina Renneke, APR posted 04-04-2023
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The rise of AI has been one of the most significant technological advancements. This technology has revolutionized many fields where AI tools are increasingly being used to streamline tasks and improve outcomes. The introduction of Chat GPT, an AI-powered tool that can generate text, has changed the narrative for the PR and Marketing field. This tool has the potential to transform every aspect of the PR practice, and the pace of its development over the past three months has been remarkable. In our March webinar “The Impact of AI and ChatGPT on Communications, Ethics, and Reputation” dove in to look how ChatGPT will change PR. Our speakers included ...
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15 Timeless Principles of Crisis Management

By Deborah Hileman posted 07-22-2021
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In my 35 years as a communications professional, I have learned many lessons. Among the most important are those I have learned in the past several years as a crisis management consultant. We’ve seen so many business crises exacerbated by poor communications recently, it is helpful to keep these fundamental principles top of mind when facing a crisis. Effective crisis management requires sponsorship and support from the board of directors on down. Even the best crisis plan will fail without executive support. Failing to plan FOR a crisis is planning to fail IN a crisis. In other words, you can prepare and prevent, or repair and repent. The latter is ...
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Is Your Business at Risk for a Cyber Armageddon?  Yes.  What are You Doing About it?

By Deborah Hileman posted 07-22-2021
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IT security experts have been warning governments, companies, and other organizations for years about risk for cyberattacks, offering concrete recommendations to help prevent attacks. Last week’s ransomware attack on one of the United States’ largest fuel pipelines is an all-too-frequent reminder that more needs to be done. Now. Recent attacks have become bolder and more sophisticated and include invasions of government agencies, healthcare providers, schools and organizations of all types and sizes, including the likes of Twitter and Microsoft, the Department of Homeland Security, Scripps Health in California, and the National Basketball Association. But while ...
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The Recipe for the Perfect Engaging Content for Instagram

By Thomas Dube posted 07-07-2021
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People who make use of Instagram have discovered more recently that to succeed on Instagram, you can’t just rely on amazing photos. If you want to enjoy strong social media engagement, you will need to find the recipe for the best content for Instagram. More followers and more engagement As a business, you will be pleased to know that your audience is using Instagram, but your competitors are as well. You have to keep up with Instagram trends. One of the trends is to have heaps of followers and likes. But how and where from? You have to be careful when it comes to buying Instagram followers, as the Instagram algorithm is updated regularly to get rid ...
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Making Money Online in the Post-Pandemic Economy

By Thomas Dube posted 07-06-2021
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The COVID-19 pandemic impacted the lives of so many people and wreaked havoc on the economy. It disrupted even the best-laid financial plans and a long road to recovery lies ahead. The economy is starting to pick up as the virus begins to lose its grip but it is taking time to recover after such a bad 2020. During the pandemic, more people began going online for various activities than ever before. If you’re struggling to find new sources of income, here are some ways to make money online post-pandemic. Sports betting One online activity that became very popular during the pandemic was sports betting. While people were in lockdown and couldn’t physically ...
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Holidays / Fourth of July messaging

By Darlene Wilber posted 06-28-2021
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Understanding that there is sensitivity surrounding holidays including the upcoming Independence Day, what is the prevailing messaging and graphics suggestions for the Fourth of July.
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4 Tips for all Businesses: What Hospitality has Learned From COVID-19

By Jessica Graham, APR, Fellow PRSA posted 06-24-2021
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I had the honor this week of facilitating a panel discussion on COVID-19's impact on the #hospitality industry in #Charlotte , N.C. Our speakers included a restauranteur, a hotel management executive and CEO of a visitors authority, so the discussion was comprehensive. We knew before even starting the conversation that the pandemic's impact has been devastating to our restaurants, hotels, conventions and tourism, but there are some learnings that are helpful to all businesses as we (hopefully) put COVID-19 behind us. Photo by Sam Dan Truong on Unsplash Spend time on your #employerbrand . One of the biggest challenges ...
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The Basics You Need to Know Before Starting Your Career as an Online Tutor

By Thomas Dube posted 04-24-2021
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Due to the existing technological advancements, online learning is increasingly gaining popularity. Today you can tutor online with e-learning platforms built with exceptional features to support visualization techniques. If you are an experienced expert and unemployed, you can switch to those online platforms and apply to be a tutor. Becoming an online tutor requires you to be conversant with different factors vital for your success. Below are tips on how to successfully plan to start a tutor for a global audience. Choose the best platform to host your course There are different platforms across the world that host tutoring services. Target a platform ...
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Benefits of Gaining Work Experience While Pursuing an MBA

By Thomas Dube posted 04-12-2021
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Pursuing and completing an MBA is an achievement in itself. Not everyone is cut out for the fast-paced and dynamic challenges that an MBA provides. However, if you want to push things to the next level, you need to work and gain real-world experience while doing the MBA. The schedule will be hectic, but the increase in value of the MBA is immeasurable. Here are some of the benefits of pursuing an MBA while working. Learning how to cope There is a saying that states that if you do more, you can do more. What it comes down to is time management. An MBA on its own is very time-consuming, but when you add a job with normal working hours to the mix, it is ...
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The Role of Cybersecurity in Building Brand Reputation

By Thomas Dube posted 03-21-2021
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Whenever you think about a brand and its reputation, the first thing that might come to mind is the branding aspect of it all. For example, you might think of how the logo reflects on the reputation a brand has. There is a lot more involved in building a brand reputation and cybersecurity also ties into this. What is the role of cybersecurity in building a brand reputation? Here are five roles of cybersecurity in building and maintaining a brand reputation. Build consumer trust Customers will not have confidence in a company that does not have industry-grade security measures in place to secure privileged data. That is due to the risk of losing the information ...
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Ways You Can Help Your Hotel Employees Learn on the Job

By Thomas Dube posted 03-21-2021
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On-the-job training is a great way to empower staff while encouraging growth and effectiveness in their role. By offering opportunities to learn while they work, employees are encouraged to stay, which significantly reduces turnover. A great motivator for learning on-the-job is the opportunity to elevate their pay grade. Learning on-the-job can help encourage workplace satisfaction and personal growth. These factors will positively impact their interaction with guests, which is especially important in the hospitality industry. Here are some of the ways you can encourage your staff to learn on-the-job. Offer training from the start Employees won’t know ...
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Maxim Behar: Communications Business is Changing Faster Than Ever

By Maxim Behar posted 03-08-2021
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The WCFA President and leading PR expert Maxim Behar appears on the cover of the prominent Totalprestige magazine and shares in an interview for the media priceless lessons based on his professional development before and after launching his leading PR company M3 Communications Group, Inc. Behar comments on the changes in the PR industry and the achievements and knowledge that transformed him into a respected “communications guru” for over three decades. - Maxim, M3 Communications Group, Inc. provides a full range of communications services. Before we get into the company, however, let’s look at your past in the communications industry. What led ...
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Why We’re Recognizing Influence and Public Relations – Ayẹni Adékúnlé Samuel

By Adekunle Ayeni posted 02-21-2021
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We started something over five years ago. Our company was just nine years old. Less than 30 staff, and revenue of around $2m. We had just launched ID Africa . Plaqad was nothing but a dream. And our only major multinational client was Nigerian Breweries PLC. What did we do five years ago? We launched PR is dead , a year after launching Nigeria’s first PR App. Then we started Nigeria PR report . We got tired of complaining about being ignored by the global PR and communications industry. We took it upon ourselves to do PR, for PR, if you know what I mean. How do we elevate the practice? Build respect? Develop the industry? We were just a little ...
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Your Guide to Auto Insurance in a Pandemic

By Thomas Dube posted 02-17-2021
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When you buy a vehicle, the next thing you need is auto insurance. It may seem overwhelming when you first start to look at it, but you can't neglect car insurance. Having protection when you're on the road is a part of being a good citizen. The COVID-19 pandemic has changed insurance, but it hasn't changed the fact that you need it. Visit the blog to find out more about your insurance needs. How does car insurance work? Car insurance works by protecting you from financial liability of damage you caused to another car if you are in an accident. Depending on your policy, you may also be covered for vehicle damage, theft, vandalism, and weather ...
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How Service Businesses Can Use Digital Signage to Increase Their Client Base

By Thomas Dube posted 02-15-2021
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Digital signage provides a cost-effective and captivating way to market for any business but for service businesses, it can be particularly effective. From salons and doctor’s offices to auto shops and dentist’s waiting rooms, it is possible to use digital signage to increase a client base. If you are a service business and you want to increase your client base, here are some of the ways digital signage can help. Reduce perceived wait time Time can move very slowly when people have to wait for service. Digital signage is proven to reduce perceived wait time, which can be a huge win for a service business. It makes sense to communicate with clients ...
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Seven Ways to Elevate your PR Game in 2021

By Dan Beltramo posted 12-24-2020
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Photo by Ben White on Unsplash As we enter 2021, the world at large and corporate communications teams, in particular, find themselves at a significant turning point. What will be the “new normal?” Whether corporate communications is an opportunity area for your company or you are a Public Relations (PR) practitioner, there are several new ways for you to up your company’s game in the year to come. Here are my predictions for what to expect in 2021 and how to capitalize on the changes taking place: Corporate reputatio n as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become ...
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Using Artificial Intelligence for Communications

By Amy Fisher, APR posted 12-18-2020
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The PRSA International Conference, ICON 2020, was a virtual gathering of some of the best PR, marketing, digital and corporate communications professionals from around the world. Held in October 2020, the event’s theme, “navigating a world disrupted,” gave attendees a chance to learn about how all types of market changes—from corporate crisis to pandemics to competitive pressures—can be opportunities for learning and advancement. Brandi Boatner, manager of Digital & Advocacy Communications at IBM, gave a history lesson on AI including where it started and how communicators can use it today in her session titled “Next Gen PR – Using Artificial Intelligence ...
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Content Marketing — Mastering the Basics

By Dan Beltramo posted 12-17-2020
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Photo by Florian Klauer on Unsplash Content marketing and owned media are going through a renaissance these days, and not just because they can be done relatively effectively without a working media budget. As a result of the pandemic, many people increased their media consumption, according to a report by Nielsen. Intent-based, lower-funnel marketing is very competitive and pricey, with limited options. Social media is an efficient way to amplify good content. Search engine optimization might be the most efficient form of marketing for many brands. People are increasingly beginning and even entirely conducting their purchase process ...
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Learning from Microsoft’s Anti-Trust Battles - What Tech Brands Need to Know

By Amy Fisher, APR posted 12-17-2020
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The PRSA International Conference, ICON 2020, was a virtual gathering of some of the best PR, marketing, digital and corporate communications professionals from around the world. Held in October 2020, the event’s theme, “navigating a world disrupted,” gave attendees a chance to learn about how all types of market changes—from corporate crisis to pandemics to competitive pressures—can be opportunities for learning and advancement. I had an opportunity to speak with Mark Murray, founder of M Squared Strategy, about his time at Microsoft while the organization was fighting back against anti-trust charges. The charges were initially logged against Microsoft in ...
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Audience Segmentation and Tips for Finding Your Buyers Online During a Shifting Market

By Amy Fisher, APR posted 12-15-2020
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The PRSA International Conference, ICON 2020, was a virtual gathering of some of the best PR, marketing, digital and corporate communications professionals from around the world. Held in October 2020, the event’s theme, “navigating a world disrupted,” gave attendees a chance to learn about how all types of market changes—from corporate crisis to pandemics to competitive pressures—can be opportunities for learning and advancement. Dan Grech, the founder of BizHack Academy, lead a session that focused on the types of digital tools companies can use to target the right buyers online, as part of the ICON’s Technology Section Symposium. During his presentation, ...
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