The PRSA International Conference, ICON 2020, was a virtual gathering of some of the best PR, marketing, digital and corporate communications professionals from around the world. Held in October 2020, the event’s theme, “navigating a world disrupted,” gave attendees a chance to learn about how all types of market changes—from corporate crisis to pandemics to competitive pressures—can be opportunities for learning and advancement.
Dan Grech, the founder of BizHack Academy, lead a session that focused on the types of digital tools companies can use to target the right buyers online, as part of the ICON’s Technology Section Symposium.
During his presentation, ...