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2017: The Role and Status of Women in the Communication Industries: Are Communication Professionals Achieving their Potential? In the communication industries of today, change is the new normal. This survey is designed to examine the roles and status of communication professionals, including the types of positions they hold, the role mentoring has played in their careers and their access to management opportunities in all of the major communication industries.    2017 SURVEY LINK – The Role and Status of Women in Communication Industries: Are Communication Professionals Achieving their potential? This study and ...
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No organization is immune from the kinds of sudden crises and smoldering issues that, when they go public, can cause lasting damage to its brand, reputation, revenue and very survival.  Are you crisis ready? Take this short quiz and find out.  Is senior management committed to communicating consistently openly and effectively during good times and bad? Have you identified the most likely crises that may occur in your organization? Do you have a crisis management/ response team? If you answered yes to #3, do team members know their roles and responsibilities in a crisis? Do you have a formal crisis communication plan? If you answered ...
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Sarah Shank, M.S., is director of media relations for Truth Initiative, a national public health organization that leads the proven-effective and nationally recognized truth ® public education campaign. She’s been a member of PRSA and the Association/Nonprofit Section for more than seven years. Q: The truth campaign has been recognized with several awards including Silver and Bronze Anvils from PRSA. How do you measure its success? Awards help to validate our efforts, but our ultimate measure of success is declines in smoking rates and thus lives saved. When we first launched the campaign back in 2000, the smoking rate for teens ages 12 to 17 was roughly ...
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In the often busy and budget-constrained world of associations and nonprofits, communicators are always looking for ways to be more effective and efficient. Understanding best practices can help us do more for our organizations while advancing our own professional development. That’s why I’m so excited for the sessions planned for our upcoming Association/Nonprofit Section half-day conference in Boston. Our keynote luncheon features Deirdre Breakenridge, CEO of Pure Performance Communications, who will discuss the evolving roles of public relations professionals. As Breakenridge notes, the most successful PR professionals are learning new skills and competencies, ...
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Last week, as I was reading through the commentary in the PRSA Community , I came across an interesting inquiry from Pat Check, APR of Latitude 34 Company Communications in the Atlanta area. I thought the question she posed may be an issue that many independent practitioners have come across (or will), and I enjoyed the thoughtful commentary between a few of our section members on the topic. With the permission of the participants, I am including some interesting feedback below because I thought other section members may also benefit from that discourse. Here was Pat’s original question: “I'm considering contracting with a freelance writer to help ...
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Heard of piercing the corporate veil? If you haven’t, your business may not be as legally secure as you think. Our very own Executive Committee member Kyle Niederpruem organized an event hosted by the Indy Independent Practitioners Alliance featuring Kroger Gardis & Regas, LLP to talk about legal issues for both solo practitioners and smaller PR consulting firms. As an FYI, it is always recommended that you check your own state and local ordinances for legal requirements that may affect your specific business – but attorneys Steve Runyan and Ted Nolting provided some good general guidelines to consider. MINORITY CONTRACT STATUS If you’ve ever considered ...
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When PRSA launched the brand-new website this past October, the Executive Committee of the Independent Practitioners Alliance (IPA) began discussions about how we could best use this new tool to serve our members. As busy indies ourselves, we thought about what kinds of resources we would want to plug into, and the option to read insightful blogs rose to the top of our list. As such, today we launch the IPA blog, which we hope will serve as the springboard for many upcoming conversations among our membership. While members of our Executive Committee will be contributing to these posts at the onset, it is our hope that this forum will become self-sustaining ...
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Greetings! With July nearly half-over, how have you been promoting the SUMMER17 promotion - a FREE section membership when people join PRSA as a regular member through July 31? Would section members be able to give a testimonial about their experience that we could use to promote this special? Have you been having success with this promotion? Other ideas?
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PRSA Technology Section Announces Call for Nominations for Technology PR Professional of the Year Award: Deadline July 21, 2017 Recognition for One Outstanding Member for Service, Accomplishments    The Public Relations Society of America’s (PRSA) Technology Section has begun accepting entries or nominations for the one member who will ultimately be acknowledged as the 2017 Technology PR Professional of the Year. This award recognizes one outstanding PRSA member who has demonstrated notable or outstanding service and/or contributions to (1) the practice of technology public relations communications, (2) their employer or organization, or (3) ...
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Note: I wrote the following blog post yesterday, with plans on posting it today. As it states, it is based on trends across many social media platforms. It was not written in response to a single posting. As a crisis communications professional who has had his fair share of experiences dealing with many different crisis situations, I wrote this for the good of the profession.  Dear Colleagues: How does it feel to make your bones on the back of another crisis communications professional? While it may land you a client or two, is it really worth it? I would argue it is not even ethical. While there have always been crisis communications professionals ...
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Chris Evans/Ruby Red Slippers/CC-BY ND Oh, #United ... We'll be watching and reading about this case study for weeks, if not years, to come. From a communications standpoint, the airline made many errors, but one fatal mistake. They didn't realize we aren't in Kansas anymore. Welcome to the new, 24/7, smartphone-in-hand, world. It's a common mistake that many organizations make when dealing with a crisis today. This is not the time of old when stories took a while to break, and you had time to explain and "spin" your case. This is a new day, and communications professionals need to be ready. Here are the three things you need to understand ...
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Each month, PRSA Independent Practitioners Alliance (IPA) will introduce you to one of our members through this fun feature. If you'd like to be featured, take a shot at these questionsor make up your ownand send them via this site or email to J.W. Arnold, jw@prdconline.com. Carla Brown Lucas IPA Executive Committee President, Brown Lucas Consulting Talahassee, FL Been in business: 9 years Previous job/position: Vice President of Public Relations and Marketing, Business Development Board of Palm Beach County Specialty/industries: Economic Development, Government Relations, Health Care, Nonprofit, Land Development, Education Secret to your ...
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PRSA member Eric Porterfield is the senior communications director, United Nations Foundation, a U.S.-based charity that is supported by philanthropic, corporate, government and individual donors. For nearly 20 years, the foundation has built public-private partnerships to address the worlds most pressing problems while broadening support for the United Nations through advocacy and public outreach. One of those partnerships led to #GivingTuesday, which has been recognized with numerous awards (including a PRSA Silver Anvil) since its creation in 2012. What type of projects do you work on at the UN Foundation? Ive been at the UN Foundation for six ...
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If employee communications is any part of your job, book your flight for Denver this June. PRSA's Employee Communications Section has just announced the speaker lineup for the annual Connect '17 Conference , and let's just say, you don't want to miss it. I should probably start with the fact that last year's conference in Dallas sold out. We turned people away at the door. We've made more room this year, but still. Don't take the chance. Im especially excited about this years conference because were doing something that we've never done before by hosting two pre-conference workshops. In looking back at prior Connect events, we selected two of our ...
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What makes a story go viral? If you browse through some of todays most viewed articles, videos or even tweets, their viral success may seem unconnected. Theres no one formula for guaranteed viral results, but there does tend to be some common denominators including authentic, inspirational or thought-provoking content. And it all starts by shifting the angle of the conversation. If youre looking to navigate the growing cross media market, especially the part that might go viral, here are four strategic phases to help your organization find its viral center: Phase 1: Identify Your Storytellers By default, many PR and communication executives tend ...
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I knew going into the 2016 PRSA International Conference in Indianapolis that I would walk away with new connections, ideas and tactics to take back to work. But I participate in a lot of conference and industry events, so I didnt expect to be wowed. I was wrong. Keynote speakers were the first to breathe life into the conference themes of innovation and connectivity. Human rights advocate and founder of the Global Soap Project Derreck Kayonco was a favorite. His ability to combine service, education, leadership and faith not to mention humor and magnetic charm reminded me just how powerful we can be when we bring our whole selves to what we do. ...
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The face may not be familiar, but the voice probably is. Meet Chuck Gose, a member of our Employee Communications Section Executive Committee and host of the increasingly popular ICology podcast . These labors of love are in addition to Chuck's day job, so we thought it would be interesting to learn what drives Chuck's passion for Internal communication. ~ ~ ~ ~ ~ ~ ~ You're a busy guy, Chuck! You travel extensively for your company, speak at events and still manage to produce a regular podcast. Tell us a bit about your work and how it relates to employee communications. I work at BroadSign, Inc . as their Corporate Communication ...
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The graphic was created pro bono by CVR, my communications firm here in Indy headed by BEP member Bobbi Simmons, APR and is based on the findings from a study by Dr. Marlene Neill. It has some great tips for ensuring ethics in your internal communications practic
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Whether it be a corporate function, awards program or to showcase interiors of your event space or maybe something as simple as some corporate head shots... Portraits. We find many individuals do not realize the importance of choosing the right photographer. As photographers we generally never get a second chance to capture our images and have to get it "right" the first time. In this digital age unfortunately a lot of individuals who might call themselves a photographer, simply do to the fact that they own a camera, release the shutter see the image on the back of their camera and think they have useable image/s. This thinking is so far from the ...
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This post originally appeared on the PRSA Tri-State blog here. Taking place in New York City on October 18, 2016, the annual PRSA Tri-State Conference is set to be a full day of back-to-back panels and presentations from today’s top PR professionals from New York, New Jersey and Connecticut. You will be able to network and hear from PR and marketing experts and innovators covering the issues, topics and trends on every PR practitioner’s mind today and thinking into the future. Panel sessions will cover everything from influencer relations and the evolving landscape of content creation and distribution to crisis communications and the art of ...
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