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I had the honor this week of facilitating a panel discussion on COVID-19's impact on the #hospitality industry in #Charlotte , N.C. Our speakers included a restauranteur, a hotel management executive and CEO of a visitors authority, so the discussion was comprehensive. We knew before even starting the conversation that the pandemic's impact has been devastating to our restaurants, hotels, conventions and tourism, but there are some learnings that are helpful to all businesses as we (hopefully) put COVID-19 behind us. Photo by Sam Dan Truong on Unsplash   Spend time on your #employerbrand . One of the biggest challenges ...
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Due to the existing technological advancements, online learning is increasingly gaining popularity. Today you can tutor online with e-learning platforms built with exceptional features to support visualization techniques.  If you are an experienced expert and unemployed, you can switch to those online platforms and apply to be a tutor. Becoming an online tutor requires you to be conversant with different factors vital for your success. Below are tips on how to successfully plan to start a tutor for a global audience. Choose the best platform to host your course There are different platforms across the world that host tutoring services. Target a platform ...
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Pursuing and completing an MBA is an achievement in itself. Not everyone is cut out for the fast-paced and dynamic challenges that an MBA provides.  However, if you want to push things to the next level, you need to work and gain real-world experience while doing the MBA. The schedule will be hectic, but the increase in value of the MBA is immeasurable. Here are some of the benefits of pursuing an MBA while working.  Learning how to cope There is a saying that states that if you do more, you can do more. What it comes down to is time management. An MBA on its own is very time-consuming, but when you add a job with normal working hours to the mix, it is ...
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Whenever you think about a brand and its reputation, the first thing that might come to mind is the branding aspect of it all. For example, you might think of how the logo reflects on the reputation a brand has.  There is a lot more involved in building a brand reputation and cybersecurity also ties into this. What is the role of cybersecurity in building a brand reputation? Here are five roles of cybersecurity in building and maintaining a brand reputation. Build consumer trust Customers will not have confidence in a company that does not have industry-grade security measures in place to secure privileged data. That is due to the risk of losing the information ...
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On-the-job training is a great way to empower staff while encouraging growth and effectiveness in their role. By offering opportunities to learn while they work, employees are encouraged to stay, which significantly reduces turnover. A great motivator for learning on-the-job is the opportunity to elevate their pay grade. Learning on-the-job can help encourage workplace satisfaction and personal growth. These factors will positively impact their interaction with guests, which is especially important in the hospitality industry. Here are some of the ways you can encourage your staff to learn on-the-job. Offer training from the start Employees won’t know ...
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The WCFA President and leading PR expert  Maxim Behar  appears on the cover of the prominent  Totalprestige magazine  and shares in an interview for the media priceless lessons based on his professional development before and after launching his leading PR company  M3 Communications Group, Inc.  Behar comments on the changes in the PR industry and the achievements and knowledge that transformed him into a respected “communications guru” for over three decades. - Maxim, M3 Communications Group, Inc. provides a full range of communications services. Before we get into the company, however, let’s look at your past in the communications industry. What led ...
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We started something over five years ago. Our company was just nine years old. Less than 30 staff, and revenue of around $2m. We had just launched   ID Africa .   Plaqad   was nothing but a dream. And our only major multinational client was Nigerian Breweries PLC. What did we do five years ago? We launched   PR is dead , a year after launching Nigeria’s first PR App. Then we started   Nigeria PR report . We got tired of complaining about being ignored by the global PR and communications industry. We took it upon ourselves to do PR, for PR, if you know what I mean. How do we elevate the practice? Build respect? Develop the industry? We were just a little ...
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When you buy a vehicle, the next thing you need is auto insurance. It may seem overwhelming when you first start to look at it, but you can't neglect car insurance. Having protection when you're on the road is a part of being a good citizen. The COVID-19 pandemic has changed insurance, but it hasn't changed the fact that you need it. Visit the blog to find out more about your insurance needs. How does car insurance work? Car insurance works by protecting you from financial liability of damage you caused to another car if you are in an accident. Depending on your policy, you may also be covered for  vehicle damage, theft, vandalism, and weather ...
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Digital signage provides a cost-effective and captivating way to market for any business but for service businesses, it can be particularly effective. From salons and doctor’s offices to auto shops and dentist’s waiting rooms, it is possible to use digital signage to increase a client base.  If you are a service business and you want to increase your client base, here are some of the ways digital signage can help.  Reduce perceived wait time Time can move very slowly when people have to wait for service. Digital signage is proven to reduce perceived wait time, which can be a huge win for a service business.  It makes sense to communicate with clients ...
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Photo by   Ben White   on   Unsplash As we enter 2021, the world at large and corporate communications teams, in particular, find themselves at a significant turning point. What will be the “new normal?” Whether corporate communications is an opportunity area for your company or you are a Public Relations (PR) practitioner, there are several new ways for you to up your company’s game in the year to come. Here are my predictions for what to expect in 2021 and how to capitalize on the changes taking place: Corporate reputatio n   as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become ...
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The PRSA International Conference, ICON 2020, was a virtual gathering of some of the best PR, marketing, digital and corporate communications professionals from around the world. Held in October 2020, the event’s theme, “navigating a world disrupted,” gave attendees a chance to learn about how all types of market changes—from corporate crisis to pandemics to competitive pressures—can be opportunities for learning and advancement. Brandi Boatner, manager of Digital & Advocacy Communications at IBM, gave a history lesson on AI including where it started and how communicators can use it today in her session titled “Next Gen PR – Using Artificial Intelligence ...
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Photo by   Florian Klauer   on   Unsplash Content marketing and owned media are going through a renaissance these days, and not just because they can be done relatively effectively without a working media budget. As a result of the pandemic, many people   increased   their media consumption, according to a report by Nielsen. Intent-based, lower-funnel marketing is very competitive and pricey, with limited options. Social media is an efficient way to amplify good content. Search engine optimization might be the most efficient form of marketing for many brands. People are increasingly beginning and even entirely conducting their purchase process online, ...
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The PRSA International Conference, ICON 2020, was a virtual gathering of some of the best PR, marketing, digital and corporate communications professionals from around the world. Held in October 2020, the event’s theme, “navigating a world disrupted,” gave attendees a chance to learn about how all types of market changes—from corporate crisis to pandemics to competitive pressures—can be opportunities for learning and advancement. I had an opportunity to speak with Mark Murray, founder of M Squared Strategy, about his time at Microsoft while the organization was fighting back against anti-trust charges. The charges were initially logged against Microsoft in ...
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The PRSA International Conference, ICON 2020, was a virtual gathering of some of the best PR, marketing, digital and corporate communications professionals from around the world. Held in October 2020, the event’s theme, “navigating a world disrupted,” gave attendees a chance to learn about how all types of market changes—from corporate crisis to pandemics to competitive pressures—can be opportunities for learning and advancement. Dan Grech, the founder of BizHack Academy, lead a session that focused on the types of digital tools companies can use to target the right buyers online, as part of the ICON’s Technology Section Symposium. During his presentation, ...
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Brandi Boatner , Manager of Digital & Advocacy Communications at IBM, delivered her session “Next Gen PR – Using Artificial Intelligence for Communications” to close the Technology Symposium as part of PRSA ICON 2020 virtual conference. The 2021 Chair Elect of the Tech Section covered the concepts of Artificial Intelligence (AI), its role in PR, and she also explained how to build an AI newsroom chatbot to answer media questions.  The session started with an overview of AI history: Alan Turing asking his question “Can Machines Think?” in 1950, and the IBM Pavilion at the 1964 World’s Fair as an early incarnation of the industry’s and business’ drive to ...
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The Technology Symposium’s at PRSA's ICON 2020 virtual conference had session titled “Learning from Microsoft’s Anti-Trust Battles” with Mark Murray , Founder of M Squared Strategy and a former Microsoft corporate communications leader. In a Q&A with Amy Fisher, APR , Vice President of Padilla, Murray talked about what we need to consider when facing crisis like the Microsoft Anti-Trust cases. Tech Anti-Trust Now and Then Although there have been big changes since the “Microsoft Battles” occurred, Murray explained that we can find similarities with the industry’s regulatory issues nowadays. One big similarity that Murray mentioned: “The tech industry ...
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The Technology Symposium at PRSA’s ICON 2020 virtual conference featured Dan Grech, Founder and CEO of BizHack , with his session “Free Tools to Find Your Ideal Customer Online.” During his nearly 50-minute presentation, Grech applied the marketing concepts of audience segmentation and targeting to the digital realm. He showed how to use Facebook and Google’s free online tools to find the ideal customer (the kind who buys, tells friends, and comes back wanting more), to analyze product-market fit, and to attract new customers. Digital: the ideal medium to find your ideal customer According to Grech, audiences should be definable, findable, actionable, ...
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2020 has been a tough year for all of us including PR practitioners. We’re less than a month away from starting a new year. The new year would bring a new start, a new beginning as many would like to move on to 2021. This year was a challenging year for us all with the emergence of social unrest, political stress, and covid-19. That isn’t to say 2020 couldn’t be considered a success and you can actually go into 2021 with momentum and here’s why: 1. You’re Almost There. Our lives were changed forever in March 2020 when covid-19 became a worldwide pandemic. Just the fact that nine months later you’re alive and able to read this blog is ...
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As part of the PRSA International Conference, the Association Nonprofit Section held a symposium Oct. 29 with three sessions featuring firsthand insights from the COVID-19 pandemic. The presentations reinforce the common challenges and opportunities of being a nonprofit communicator or a PR practitioner who supports an association. Data-driven Story-telling During “ Fresh Solutions to Fighting Hunger: Navigating Food Assistance During a Pandemic ,” Zuani Villareal of Feeding America and Cathy Nestlen, APR, from the Regional Food Bank of Oklahoma , discussed how their organizations responded to the pandemic and the economic crisis that followed. ...
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2020 has changed the way we communicate to employees; structuring the content, cadence and cascade is more important than ever. Colleagues are burnt out and don’t want the mental anguish of starting work with 90+ emails before they even start their day. So, you need an empathetic and strategic employee communications plan to engage and inspire your workforce, which in turn will drive better productivity and business results.       In a Dynamic Signal Impact study, they noted 63% of employees are so frustrated by the way their company communicates with them that they're ready to quit. While many companies have scaled ...
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