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Remote sales deals are some of the most convenient ones out there. However, it can be a little tricky to close these deals out when you're not face to face with the client. For 2020, let us take a very close look at how to close sales deals when working remotely. Signature software To start things off, signature software is your best friend when it comes to remote deals. Naturally, people might be hesitant to make a deal because they aren't working face to face. They might not want to a promise that could be broken in the future. However, signatures solve all of the above problems. E-signatures function just like regular signatures except ...
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I have struggled to find the right words over the past several weeks. Nothing I say can make this better. Nothing I say can right the wrongs. But I have seen the calls for all of us to speak up against racism. And so I am compelled to do so. As a communicator by trade, I understand the value and importance of words. They do matter. But today they are not enough. Tweeting out a statement is not enough. Below are just a few actions that businesses of all sizes can use - starting today - to put real power behind the words. Take time to learn.   Take advantage of the many (mostly free) diversity panels, workshops and other discussions happening these days. ...
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It was only last week at the Tech Section leadership call that I first learned about Juneteenth. Chair-elect Brandi Boatner explained the importance of June 19 th in the American calendar to our Executive Board during our monthly call for June. Our Technology Section board and extended team has three Black women, and earlier in the call Brandi proposed we take the time to ask them how they were feeling after the weeks of protests following George Floyd’s murder. “Exhausted,” they replied. Mentally and emotionally drained, after consoling their families, friends, and colleagues while processing the events themselves while also continuing to deal with the pandemic. ...
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The Culture Shift Team  has successfully engaged numerous diverse minority groups across the nation for major companies and organizations.  They were hired to help with auto dealers facing the national "air bag" problem to reach these populations to take their cars into dealers to correct the problem.  This is just one example of their efforts to solve help resolve issues in multicultural areas.     I recently had two of the three partners on the Public Relations Review podcast to provide some guidance on how they successfully engaged such a wide range of minority groups.  Perhaps there is something to be learned from them. You can listen to the interview ...
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As the coronavirus pandemic hit, many organizations reached out to professional communicators for help in navigating the delivery of COVID-19 messages. Quite often, due to the economic downturn and layoffs, these organizations have turned to independent practitioners. Each practitioner is unique and how they are helping clients during this crisis is also unique. PRSA Independent Practitioners Alliance (IPA) members offered crisis counseling that included direct counseling with CEOs, providing training and resources for the nonprofit industry, and counseling for association executives, communication staff, and boards on how to serve their members during this ...
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                                                                                                             DIVERSITY: Delivering Promise and Profits.                                       By Peter C. Woolfolk                                                                                                                                                                Published: July 2009, Nashville Business Journal   As the composition of the American population continues to evolve, leading businesses in Tennessee and the nation are reaping the benefits of an established aggressive, sincere and operational diversity strategy. Diversity in the workplace ...
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Corporate Values and Public Relations                Peter C. Woolfolk           Published: Nashville Business Journal March 2007   In the wake of recent corporate scandals and continuing revelations the American public has a growing mistrust for business and their senior leaders. This past summer, a Roper poll cited 72 percent of respondents believing wrongdoing among businesses was widespread; up from 66 percent last year.    Obviously, Adelphi, Enron and WorldCom added ample fuel to that fire of continuing doubt.  They were not alone. The public believes the oil companies inflated prices during the damaging summer hurricanes. The Halliburton ...
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Last February 20 th the PRSA Tech Section opened its monthly webinar to the entire association’s membership. We got a strong response for our February topic: “Risky business: Managing Reputation & Digital Trust in the Age of Cybercrime,” with Wangui McKelvey. McKelvey is Vice President of Marketing for IBM Open Cloud Technology & Applications, and before that was with IBM’s Security Team for over ten years. The conversation was started by Tech Section’s Brandi Boatner, Social and Influencer Communications Lead at IBM’s Corporate Headquarters, followed by open Q&A with participants. February was Black History Month, and IBM proudly celebrated its ...
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Did you hear? Last January, Goldman Sachs said they will no longer help companies go public unless they have at least one “diverse” board member.  CEO David Solomon explained it: They run the numbers on companies going public over the last four years. Companies with at least one female director have better numbers. At the PRSA Technology Section we agree! On our first monthly webinar of 2020 last January, Bevin Maguire of IBM shared the numbers behind a recent IBM study on women in leadership that aligns with their #BeEqual, their gender diversity pledge (Bevin is VP of Clients, Industry and Global Markets at IBM Corporate Communications). ...
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Cómo hacer negocios en tiempos de distanciamiento social Nota:  E ste blog fue publicado originalmente en la sección Minuto Empresarial de la versión impresa del periódico El Nuevo Día el lunes, 23 de marzo de 2020, y posteriormente en el sitio web de Access All Services . Trabajar remoto pareciera sencillo y cómodo, pero puede resultar abrumador. Si algo aprenderemos de esta pandemia del coronavirus o COVID-19 es que, mientras exista infraestructura digital, es posible mantener operaciones. Lo aprendí tras el paso del huracán María, cuando era reportera para GFR Media en Puerto Rico y completaba un MBA en línea. El ‘Hot Spot’ y los café con ‘WiFi’ fueron ...
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When you want to integrate influencers into your PR strategy, you must learn how other companies are working with influencers. You can copy some techniques that you like, and you can use new techniques that you believe will work best for your company. You can make a good impression on your customers, and you will find more customers when you partner with influencers that have a massive following. How Do You Find Influencers? Influencer marketing can be used any time you find someone who uses or might use your products. Influencers should have a big following, and their following should include customers that you would not get otherwise. If your ...
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As   reported last month , according to a written reprimand from its nearly all-male Executive Committee during its so-called #EthicsMatter Month, the Global Alliance for Public Relations and Communications Management (GA) -- of which PRSA is a member organization -- officially banned me from ever contacting them directly again. And what manner of "civil disobedience" merited such a ban?... I revealed on an   #EthicsMatter Twitter thread   that I had directly asked ethical-compliance policy questions of the GA -- which they had failed (or refused) to answer for months (and note: the questions still remain unanswered, now going into a third month). ...
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In today's world, there is an abundance of ways that you can promote your business. One of the popular mediums used today is social media. One specific social media platform that many businesses love to share their operations with is Instagram. Your business can be promoted on Instagram in the same manner. However, you should understand that there are specific intricacies of using Instagram for you to consider. Here are four ways for you to promote your business on this platform. Keep Posts Professional You will understand this concept pretty quickly, but Instagram is a media platform designed for great, visual posts. While certain posts can go ...
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It would appear that bitcoin has found a new bottom. Today, the value of this currency is almost higher than ever, yet it is still recovering from major crashes happening in earlier years. It's also still recovering from a smaller crash that happened in the middle of 2019, but it would appear all of those losses are soon to be fully recovered. That's because bitcoin has now established a new bottom at about twice that which it was before. $7,000 is now about the lowest price it is expected for bitcoin to reach again in the near future since it has successfully bounced back from this level with tremendous force. In fact, long-term trends would suggest ...
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Before you officially relocate your business there are eight important considerations that you must take. By paying attention to these considerations your move will be as smooth as possible. Productivity will not decrease, profits will not be impacted and you will be legally protected. Let's take a closer look at the eight considerations you must make before relocating your business. Detailed Plans Communicated to All Company Team Members All employees that work for your company must be informed of timelines and procedures relating to the move. This will minimize distractions and make sure that production does not cease and that profits are ...
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There are effective public relations strategies that dental practices should consider. With so many new technologies and platforms geared toward helping companies with their PR efforts, it is important to know the most effective PR strategies. Dental practices should consider integrating these six strategies. Client Testimonies Client testimonies can encourage more people to receive services from a company. They can also be used in several formats. YouTube videos, Facebook ads, news coverage, and blogs can all integrate client testimonies to make sure PR efforts make enough of an impact. There are also several strategies one should consider ...
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When your company is using promotional products, you need to know how they will offer the best results. You can buy a lot of promotional products for your business, but you cannot use these products without considering their impact. Use the tips below to ensure that you have created a promotional program that works for your business. Which Promotional Products Do You Want To Use? Mug print providers will help you make mugs that look nice. You can get promotional pens, clothing, and umbrellas. You could carry a wide range of promotional items, and you can decide if you want to sell them or give them away. How Will Your Staff Use Promotional ...
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Finding your first or new PR job can be daunting. Besides the arduous tasks of crafting a resume, searching job boards and networking with industry contacts, you have to deal with a rollercoaster of emotions and hits to your budget. To make the task easier, employ many or all of these 20 tips: Volunteer to serve on PRSA committees. Attend local meetings of PR/marketing/advertising trade associations and network with their members. Set up an online profile using Squarespace, About.me and any number of other sites. Subscribe to the pro version of LinkedIn so you can send inMail to recruiters/networking contacts, and mark your profile as "open" to recruiters. ...
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The PR industry is being transformed with every digital development and it is greatly being influenced by marketing automation. When it comes to PR and its role within a company - it cannot entirely be automated. However, there can be a way for the two to work together.  If used correctly, certain tasks can be automated, which will add value to the role and task outcomes for the PR professional. In many industries, automation is often seen as a threat , but we hope this article can clarify the transformations in a positive light.  Improved media outreach and media monitoring No bot has been designed to generate a stunning press release and ...
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Being a caregiver can make you feel isolated and alone, even if you know there are other caregivers doing what you’re doing. Your daily life simply doesn’t allow you to meet with others facing the same challenges you’re facing. This is when online blogs, forums and organizations can offer insights that make a big difference. Many caregivers today share their experiences online and you can become part of an online community that offers the kind of support you need.  Personal blogs The Caregiver Warrior Blog was started by Susanne White as a result of her own struggles as a caregiver. She had to step in to help her father care for her mother ...
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