Blogs

The New Rules of Reputation Management

By Chelsea N. Bennett,MA posted 5 days ago
Public relations is changing. For years, many people thought of PR as media coverage, announcements and visibility. Those things still matter, but they are no longer enough. Today, public relations is about something bigger: trust. In a world where information moves quickly and reputations can shift just as fast, the real work of PR is helping organizations communicate with clarity, consistency and credibility. That is why the new rules of reputation management look different from the old ones. It is no longer enough to have a good message. The message has to be timely, thoughtful and grounded in reality. It has to reflect what people are actually experiencing, ...

Our agency skipped the party and went straight to Greece

By Ali Brady posted 20 days ago
As a team member of Philosophy Communication, I'm proud to say that we are celebrating our 25th anniversary this year. To mark the milestone, I wanted to share our "Big Idea" celebration: taking the whole team to Athens, Greece. This thought leadership needs to be shared! Philosophy Communication Marks 25 Years of “Shaping Thought” with Anniversary Expedition to Greece Employee Experiential Trip Celebrates Great Work and Great Lives Philosophy Communication , a marketing and public relations agency, is proud to announce its 25th anniversary. To honor a quarter-century of serving clients and the dedicated team that made it possible, the agency ...

Beyond Measuring Outputs to Measuring Behavioral Outcomes from a great Yankee Chapter PRSA workshop

By Katharine D. Paine posted 20 days ago
Beyond Measuring Outputs to Measuring Behavioral Outcomes: The Latest Trends in PR Measurement By Katie Paine / March 24, 2026 By Angela Dwyer, APR, VP of Insights at Fullintel, and Katie Paine, Founder of Paine Publishing (aka the Measurement Queen) If you can’t show how your work changed behavior, did it really make an impact? Public relations measurement is at a turning point. While many organizations still report impressions and media volume, leaders increasingly expect communications teams to demonstrate influence on real-world outcomes—awareness, trust, and behavior . In a recent PRSA Yankee Chapter pane ...

Rethinking PR Workflows: New Industry Research Highlights Mental Health Pressures in Public Relations

By Brandi Michele Sims,MBA posted 03-09-2026
Rethinking PR Workflows: New Industry Research Highlights Mental Health Pressures in Public Relations Public relations professionals have long worked in a fast-paced environment. Between media deadlines, evolving client expectations and crisis communications, the role often requires practitioners to respond quickly while maintaining strategic clarity. A new industry survey from PR.co highlights just how demanding that environment has become. According to the report, 60% of PR professionals say they feel overwhelmed weekly or even daily . While heavy workloads are certainly a factor, the findings suggest that the issue extends beyond volume of work. The ...

One Campaign Won’t Change What The Audience Thinks Of Your Brand

By Michelle Lam posted 03-06-2026
Imagine visiting a new city like New York or any major global destination. The way you feel about that place doesn’t come from a single thing. On the contrary, it comes from the entire ecosystem of experiences: world‑class dining, concerts, bars, clubs, entertainment residencies, conventions, and immersive attractions. All of these touch points together create what we think of the city and build strong destination appeal. The same principle applies to brand building, shaped by countless small details, not only one campaign. Starting from what is written about you online: articles in media outlets, comments, Google reviews (interesting fact: around 70% of people ...

Stop Counting What You Did. Start Measuring What Changed

By Katharine D. Paine posted 03-03-2026
If you want to know more about measuring impact, join us for the Yankee Chapter event next week! Stop Counting What You Did. Start Measuring What Changed. The communications profession has spent years perfecting the art of measuring the wrong things. We built sophisticated, channel-by-channel frameworks — PR metrics for PR, social metrics for social, influencer metrics for influencers — and told ourselves we were being rigorous. But we were confusing activity for impact. Today’s audiences move seamlessly across a vast and shifting constellation of sources — forming opinions through podcasts, peer networks, newsletters, short-form video, and channels ...

Why PR Budgets Get Cut, and how to protect yours

By Katharine D. Paine posted 03-03-2026
For years, PR professionals have complained: we don’t have enough resources to do the job properly. According to Cision’s Inside PR 2026 report, two-thirds of PR managers cite resource pressures as a major concern. Meltwater’s State of PR report echoes that finding, with 24% of respondents naming budget constraints as their primary issue. Not surprising if, according to the Meltwater report, 4 in 10 PR professionals believe that leadership has a limited understanding of what their PR team actually does. The root cause is a tagline I used back in the ‘90s – Management is from Mars; PR is from Venus. If you haven’t read John Gray’s book I’m not surprised, ...

Is Live Commerce the Next Frontier for PR? Insights from Livestream Pioneer John Petrocelli

By Brandi Michele Sims,MBA posted 02-25-2026
As public relations professionals, we’re constantly navigating the evolution of media, platforms, and audience behavior. One shift that deserves more attention in our space is the rise of e-commerce livestreaming—particularly on platforms like TikTok Live. On a recent episode of The Brandinc PR Podcast , I had the opportunity to speak with John Petrocelli, Founder & CEO of Bulldog DM and a pioneer in the livestream industry. John has helped power some of the most watched livestreams in the world and has worked with Fortune 500 brands to create large-scale digital experiences. One of the key takeaways from our conversation: livestream commerce is not ...

PR in 2026: What Today’s Communicators Need to Prepare for Now

By Brandi Michele Sims,MBA posted 02-19-2026
PR in 2026: What Today’s Communicators Need to Prepare for Now By Brandi Sims, Founder of Brandinc PR Public relations is in the middle of a quiet reinvention. While headlines focus on AI tools and shifting social platforms, what’s really happening beneath the surface is bigger: PR is becoming more human, more decentralized, and more strategic at every level. As agency leaders, in-house communicators, consultants, and educators, we’re being asked to do more than secure coverage. We’re now responsible for shaping brand authority across traditional media, digital platforms, and even AI-generated environments. Here are five trends I see defining PR in ...

Brand Transparency in the Age of AI: A Strategic Imperative for PR Leaders

By Brandi Michele Sims,MBA posted 02-15-2026
As AI becomes embedded in our workflows, from media monitoring to content generation, the question facing communications professionals is no longer “Should we use AI?” It’s: How do we maintain trust while using it? On a recent episode of The Brandinc PR Podcast , I spoke with Brand Clarity Expert Suzanne Tulien about what transparency really means in today’s landscape. Here’s what stood out. AI Can Scale Content. It Cannot Manufacture Integrity. Public relations has always centered on trust. But in a time when audiences are increasingly skeptical and algorithms amplify everything instantly, brand clarity and internal alignment matter more ...

Are We Measuring the Right Things in Brand Building?

By Brandi Michele Sims,MBA posted 02-13-2026
One of the most interesting conversations I’ve had recently was with Emmanuel Probst , Global Lead of Brand Growth and Thought Leadership at Ipsos, on The Brandinc PR Podcast . We discussed a question that feels especially relevant for PR professionals: What makes a brand truly matter? Not trendiness. Not media volume. Not even short-term sales spikes. But meaning. Relevance. Transformation. A few themes that stood out to me: Brands that fail to evolve eventually lose relevance Perception often drives behavior more than objective truth Data and storytelling are not opposites, they’re partners As PR practitioners, we sit at the ...

Lessons I learned about PR Measurement from watching The Pitt

By Katharine D. Paine posted 02-12-2026
Like many Americans, I’ve developed an addiction to The Pitt , the HBO/Max hit drama that is based in the Emergency Room of a hospital in Pittsburg. If you haven’t watched it, (or even if you have) you might be surprised by the high percentage of the dialog that consists of an incomprehensible steam of numbers. If you aren’t in healthcare, it may take a few episodes to realize that those numbers are key indicators of the condition of an incoming patient, specifically patients’ blood pressure, heart rate, respiratory rate, and oxygen levels. Those numbers tell as complete a story as possible about the health of the patient at that point in time, enabling ...

Your PR Dashboard Is Lying to You: How AI Erodes Trust in PR

By Katharine D. Paine posted 02-11-2026
According to the most recent Cision data, 91% of PR professionals are now using AI in their daily work. AI is no longer optional—it is embedded in how communicators function. 40% use Al-powered media monitoring tools 31% said Al features were part of their analytics and reporting dashboards. 72% said they use generative tools like ChatGPT to brainstorm ideas. 67% are working with Al to write or refine press. Obviously whether we trust it or not, AI is part of our lives. For me, I see it as the “Roto Rooter” of writing – a very effective dissolver of writer’s block. No matter how stuck you might be ...

Publicity Builds Visibility and Credibility for Beverage Brands

By Michelle Lam posted 02-02-2026
Publicity Builds Visibility and Credibility for Beverage Brands Public relations is not simply about what journalists know about your brand; it’s about shaping the narrative the media tells about you. Through intentional, meaningful engagement, PR influences public perception driving sales, credibility, and long-term business growth. Everything is connected, and those who understand this dynamic are the ones who build lasting success. Expanding the customer reach One of the ways PR supports brand growth is by building awareness by introducing your beverage brand to a wider audience. Customers are reached through PR tools such as press ...

PR Hot Take: The Ulta Beauty World Rollout Was a Preventable Disaster

By Brandi Michele Sims,MBA posted 01-26-2026
The Ulta Beauty Beauty World launch is a textbook example of how excitement turns into backlash when PR fundamentals are ignored. For those unfamiliar: Ulta announced Beauty World , a highly anticipated event promising masterclasses from top beauty industry leaders, free merchandise, and exclusive experiences with over 200 brands. Naturally, anticipation was high. Then the rollout happened. Nearly 3 million people sat in a virtual queue for over an hour, only to learn that tickets had sold out and that only 3,000 tickets were ever available. To make matters worse, reports suggest priority access was given to influencers, high-engagement creators, and ...

PR Hot Take: When Encouragement Becomes “Unprofessional”

By Brandi Michele Sims,MBA posted 01-21-2026
I’ve been watching the discourse around the now-viral postgame exchange between Lynn Jones, a local reporter, and the Jacksonville Jaguars head coach following their loss to the Buffalo Bills. And honestly, my first thought was: Have we sunk so low that even genuine kindness has to be reframed as something harmful? For those who missed it: after the loss, Lynn shared words of encouragement and perspective with the coach. You can visibly see the shift in his demeanor as she speaks. What should’ve been a human, grounding moment has instead been met with mixed reactions. Some critics labeling it “unprofessional” and “disrespectful to journalism.” ...

Credibility Is Currency — and PR Sets the Value

By Michelle Lam posted 01-18-2026
As information overload and AI-driven media reshape how stories are discovered, public relations is no longer just about exposure—it’s about human-led precision, credibility, and influence: securing the right press, articles, and radio moments that cut through the noise and turn visibility into real growth. As AI-Driven Recommendations Rise, PR Is the Key to Being Chosen - We are still humans It’s no secret that AI has become a crucial part of how we navigate information. According to Kantar Marketing Trends 2026 , 75% of AI users rely on AI-driven recommendations daily or weekly. Whether they’re searching for a new restaurant, discovering recipes, or ...

US POLITICAL CRISIS

By Roberto F.E. Soto posted 11-19-2025
Most of our national leaders were lost, but their GPS indicates that decency and a good conscience are just around the corner. Trump lost control of the Republican Party. Our representatives voted almost unanimously. The House vote was 427 to 1. https://cimages.me/content/US-POLITICAL-CRISIS U.S. Senators approved it without a fight, after Trump had spent months fighting the process. When it became clear he would lose, he told the GOP to vote yes and not lose face, insisting he had nothing to hide. https://cimages.me/content/US-POLITICAL-CRISIS https://connect.prsa.org/blogs/roberto-soto/2025/11/19/us-political-crisis

City Images

By Roberto F.E. Soto posted 11-18-2025
https://breaking.doseoffeeds.net/ https://cimages.me/ https://www.doseofnews.com/ https://deargovernment.info/

Are You Building Relationships—Or Just Pitching in Disguise?

By Brandi Michele Sims,MBA posted 11-10-2025
By Brandi Sims, MBA, PhD(c) We talk a lot in PR about relationships. Relationship building. Relationship management. Relationship marketing. It’s practically in our DNA as communicators. But lately, I’ve noticed something concerning — a new trend I call “performative connection.” You’ve probably seen it too: someone invites you onto their podcast, webinar, or panel under the guise of “collaboration,” and halfway through, it turns into a sales pitch. Not an exchange of ideas. Not a conversation. A pitch. And here’s the thing — audiences can feel that energy immediately. When communication becomes transactional, trust evaporates. The whole point of ...