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Last February 20 th the PRSA Tech Section opened its monthly webinar to the entire association’s membership. We got a strong response for our February topic: “Risky business: Managing Reputation & Digital Trust in the Age of Cybercrime,” with Wangui McKelvey. McKelvey is Vice President of Marketing for IBM Open Cloud Technology & Applications, and before that was with IBM’s Security Team for over ten years. The conversation was started by Tech Section’s Brandi Boatner, Social and Influencer Communications Lead at IBM’s Corporate Headquarters, followed by open Q&A with participants. February was Black History Month, and IBM proudly celebrated its ...
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#BeEqual to Stand Out

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Did you hear? Last January, Goldman Sachs said they will no longer help companies go public unless they have at least one “diverse” board member.  CEO David Solomon explained it: They run the numbers on companies going public over the last four years. Companies with at least one female director have better numbers. At the PRSA Technology Section we agree! On our first monthly webinar of 2020 last January, Bevin Maguire of IBM shared the numbers behind a recent IBM study on women in leadership that aligns with their #BeEqual, their gender diversity pledge (Bevin is VP of Clients, Industry and Global Markets at IBM Corporate Communications). ...
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Cómo hacer negocios en tiempos de distanciamiento social Nota:  E ste blog fue publicado originalmente en la sección Minuto Empresarial de la versión impresa del periódico El Nuevo Día el lunes, 23 de marzo de 2020, y posteriormente en el sitio web de Access All Services . Trabajar remoto pareciera sencillo y cómodo, pero puede resultar abrumador. Si algo aprenderemos de esta pandemia del coronavirus o COVID-19 es que, mientras exista infraestructura digital, es posible mantener operaciones. Lo aprendí tras el paso del huracán María, cuando era reportera para GFR Media en Puerto Rico y completaba un MBA en línea. El ‘Hot Spot’ y los café con ‘WiFi’ fueron ...
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When you want to integrate influencers into your PR strategy, you must learn how other companies are working with influencers. You can copy some techniques that you like, and you can use new techniques that you believe will work best for your company. You can make a good impression on your customers, and you will find more customers when you partner with influencers that have a massive following. How Do You Find Influencers? Influencer marketing can be used any time you find someone who uses or might use your products. Influencers should have a big following, and their following should include customers that you would not get otherwise. If your ...
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As   reported last month , according to a written reprimand from its nearly all-male Executive Committee during its so-called #EthicsMatter Month, the Global Alliance for Public Relations and Communications Management (GA) -- of which PRSA is a member organization -- officially banned me from ever contacting them directly again. And what manner of "civil disobedience" merited such a ban?... I revealed on an   #EthicsMatter Twitter thread   that I had directly asked ethical-compliance policy questions of the GA -- which they had failed (or refused) to answer for months (and note: the questions still remain unanswered, now going into a third month). ...
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In today's world, there is an abundance of ways that you can promote your business. One of the popular mediums used today is social media. One specific social media platform that many businesses love to share their operations with is Instagram. Your business can be promoted on Instagram in the same manner. However, you should understand that there are specific intricacies of using Instagram for you to consider. Here are four ways for you to promote your business on this platform. Keep Posts Professional You will understand this concept pretty quickly, but Instagram is a media platform designed for great, visual posts. While certain posts can go ...
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It would appear that bitcoin has found a new bottom. Today, the value of this currency is almost higher than ever, yet it is still recovering from major crashes happening in earlier years. It's also still recovering from a smaller crash that happened in the middle of 2019, but it would appear all of those losses are soon to be fully recovered. That's because bitcoin has now established a new bottom at about twice that which it was before. $7,000 is now about the lowest price it is expected for bitcoin to reach again in the near future since it has successfully bounced back from this level with tremendous force. In fact, long-term trends would suggest ...
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Before you officially relocate your business there are eight important considerations that you must take. By paying attention to these considerations your move will be as smooth as possible. Productivity will not decrease, profits will not be impacted and you will be legally protected. Let's take a closer look at the eight considerations you must make before relocating your business. Detailed Plans Communicated to All Company Team Members All employees that work for your company must be informed of timelines and procedures relating to the move. This will minimize distractions and make sure that production does not cease and that profits are ...
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There are effective public relations strategies that dental practices should consider. With so many new technologies and platforms geared toward helping companies with their PR efforts, it is important to know the most effective PR strategies. Dental practices should consider integrating these six strategies. Client Testimonies Client testimonies can encourage more people to receive services from a company. They can also be used in several formats. YouTube videos, Facebook ads, news coverage, and blogs can all integrate client testimonies to make sure PR efforts make enough of an impact. There are also several strategies one should consider ...
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When your company is using promotional products, you need to know how they will offer the best results. You can buy a lot of promotional products for your business, but you cannot use these products without considering their impact. Use the tips below to ensure that you have created a promotional program that works for your business. Which Promotional Products Do You Want To Use? Mug print providers will help you make mugs that look nice. You can get promotional pens, clothing, and umbrellas. You could carry a wide range of promotional items, and you can decide if you want to sell them or give them away. How Will Your Staff Use Promotional ...
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Finding your first or new PR job can be daunting. Besides the arduous tasks of crafting a resume, searching job boards and networking with industry contacts, you have to deal with a rollercoaster of emotions and hits to your budget. To make the task easier, employ many or all of these 20 tips: Volunteer to serve on PRSA committees. Attend local meetings of PR/marketing/advertising trade associations and network with their members. Set up an online profile using Squarespace, About.me and any number of other sites. Subscribe to the pro version of LinkedIn so you can send inMail to recruiters/networking contacts, and mark your profile as "open" to recruiters. ...
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The PR industry is being transformed with every digital development and it is greatly being influenced by marketing automation. When it comes to PR and its role within a company - it cannot entirely be automated. However, there can be a way for the two to work together.  If used correctly, certain tasks can be automated, which will add value to the role and task outcomes for the PR professional. In many industries, automation is often seen as a threat , but we hope this article can clarify the transformations in a positive light.  Improved media outreach and media monitoring No bot has been designed to generate a stunning press release and ...
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Being a caregiver can make you feel isolated and alone, even if you know there are other caregivers doing what you’re doing. Your daily life simply doesn’t allow you to meet with others facing the same challenges you’re facing. This is when online blogs, forums and organizations can offer insights that make a big difference. Many caregivers today share their experiences online and you can become part of an online community that offers the kind of support you need.  Personal blogs The Caregiver Warrior Blog was started by Susanne White as a result of her own struggles as a caregiver. She had to step in to help her father care for her mother ...
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There are so many ways customers can reach you today, such as going to your website, emailing you, texting you or making contact through social media channels.  You may be wondering whether having a vanity number will really make a difference to your business. A vanity number is basically an alphanumeric number and here are some of the reasons why it could be beneficial. Easy to remember Today consumers have so much to remember while doing business online, from pin numbers to passwords and sometimes even the answers to security questions. Using a vanity phone number can make remembering easier for them.  Vanity numbers usually require consumers ...
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As a marketing director at several hospitals within HCA Healthcare, one of the nation's leading healthcare systems, I've gained invaluable experience collaborating with a number of talented communications and marketing professionals during my nearly 15-year tenure. But, my work with video crews and freelance videographers on commercial shoots, patient testimonials and service line videos has been most impactful to elevating my skill set as a marketer. I've learned that video is critical to articulating how a product or service is positioned, and for me, how a story is told. In healthcare communications, telling stories and emphasizing the human side to the ...
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Launching a new product is always a challenge. It can be stressful, energizing, exciting and anxiety-producing all at the same time. There is always the possibility that it will fail but it may just be a huge success. Both results can be overwhelming. Entrepreneurs need to ask some serious questions before they decide to bring an idea to the market.  Is there a financially viable opportunity in the market? This first question is the most important one. Oil companies don’t start drilling wells in certain places because they have a gut instinct that there’s enough oil down there to justify the expense. In the same way, you need to take a scientific approach ...
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Need some ideas for holiday gift giving – with a writing, media and pitching theme in mind? We’ve got you covered. #IPAPRSA is including its list – plus a few other curated links to check out as you finalize all your purchases and cause-related donations for this season. (Apologies if any items have sold out by the time we posted!) From $10 to $20 You know you do, but don’t want to – read the comments. Now you can wear it as a lapel pin. Artist Emily McDowell put those thoughts into an enameled lapel pin. Perfect for anyone who “Stopped Reading the Comments.” The topic of plastic trash in the ocean was trending this year. You can do your part part to ...
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Today is the 113th birthday of the press release. On October 30, 1906, the New York Times printed verbatim the very first press release written by Ivy Lee, the “father of modern PR.” The Pennsylvania Railroad was a client of Ivy Lee, and on October 28th, 1906, 50 people lost their lives due to a three-car train jumping a trestle in New Jersey and plunging into a thoroughfare creek. In response to this, Ivy Lee created the first press release that afternoon. He not only convinced the railroad to distribute a public statement, but he also convinced them to provide a special train to get reporters to the scene of the accident. The New York Times was so ...
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The monsters are out there, and not just at Halloween. The rise of social media and the immediacy that it provides has given rise to a new breed of monsters—the reputation monsters. They are always there, lurking in the shadows and waiting for an opportunity to scare you and your stakeholders--your potential clients, your board of directors, or an entire community. They strike in the form of an unfavorable comment or video. Their attack is usually unexpected and can occur at the most inconvenient time. These monsters live both within the confines of your own organization and outside its gates, often anonymously, lying low until they are provoked. The threat ...
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On a recent Adweek webinar, I heard an agency consultant refer to smaller agencies as “2 guys and a bong.” If it wasn’t offensive enough to the smalls on the call, the actual critical points he mentioned all go to our favor. While it’s true that a Fortune 500 company might not pluck you for their critical up-front work, there are many reasons why they should extend a contract to smaller shops and senior-level owners. The seminar focused on the many issues that plague larger agencies. But here was the biggest truth of the day: Once a client is “sold” and a plan is to be delivered, the process can follow with chaos and dissatisfaction. I’ve lived the larger ...
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