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Sooner or later every organization faces a crisis. Preventing a damaging blow to your reputation requires a strategic crisis plan. While the plan needs to be catered to your business and your specific situation, they all have three things in common: You must be assertive. You must be tenacious. If you’re in the wrong, you must express remorse. The best time to deal with a crisis is before it occurs.  When the phone is ringing, the TV cameras are set up outside, and the state of your organization is chaos, it’s not the best time to make informed decisions. Here are some tips for getting in front of the crisis. Be Prepared .  When a crisis ...
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ICYMI: The Independent Practitioners Alliance is featuring its popular speakers in quick Q&A format to give you some input even on your busiest days. Today, we’re featuring Scott Mann who was a presenter at IPA’s 2017 PR VirtuCon . Mann is the creative director and founder of Highforge and touched on many issues at VirtuCon, including the theme of the conference: Being an independent practitioner means freedom to control the type of work you do and the clients for whom you do it. It means you are in charge. But going it alone also means your bandwidth is limited, and sometimes so are your resources. Mann shares with us his “Guide to Winning Clients” ...
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Finding the right Public Relations firm is like finding that perfect pair of shoes.  While style and price are important, the fit is critical.  And before you determine if the shoes are a good fit, you’ve got to decide if you need them.  Here a just a few of the reasons you need a PR firm: -You’re paying too much for an on-staff PR employee. Agencies aren’t paid for vacation, sick leave, don’t expect insurance and perks, and don’t collect unemployment. -You are still outsourcing and coordinating graphic design, social media,  SEO/SEM and web design that supports the PR function. A good agency can handle it all. -You lack access to the latest PR technology ...
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Trade shows build brands by creating brand experiences like no other. Innovative exhibits along with integrated PR and marketing strategies, including a mix of traditional and social media, help maximize impact and return on investment. Here are six tips that will help ensure your client’s trade show success: Set a Trade Show Schedule . Determine which shows reach prospects in industries that will benefit from your client’s products or services.  Are the shows within easy travel distance? Determine your Objective. Know before you go.  Is the goal to introduce a new product or service to the marketplace?  Generate leads?  Attain new clients?  ...
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By understanding the attorney’s view and building relationships, PR pros can better serve their client or organization. Public relations professionals and attorneys often are accused of having opposing goals in crisis communication. While PR pros usually are focused on humanizing a crisis with transparency and protecting an organization’s reputation in the court of public opinion, attorneys are concentrating on the court of law and minimizing the risk of adverse legal action. For the attorney, that mindset often drives a desire to share as little information as possible in the heat of a crisis. It also makes attorneys loathe to even consider ...
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When it comes to crisis communication strategy, one “size,” or plan, does not fit all situations. No organization, regardless of size, is immune to the reputation damage and brand-crushing impact of a crisis.  While we often assume that only large companies experience crises, the fact is that every organization has stakeholders that can determine its fate when the unexpected happens.  In many ways,   small and mid-size organizations may be even more vulnerable to the damages a crisis can bring   because they rely on a smaller pool of stakeholders to sustain their organization. And yet, only about 50 percent of organizations have a crisis management ...
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What makes an agency/client relationship successful?  It’s a question I’m asked quite a bit. The answer is communication. While communication is a two-way street, we often experience roadblocks that impede our success.   The agency blames the client “ we can’t read their minds ,” and the client blames the agency, “ they should have known .” Who’s at fault? Both parties.  Here are a few strategies that will improve communication regardless of which side of the street you are on. Start with an Understanding.   While the client needs to establish their goals and objectives, the agency needs to manage expectations. Instead of nodding and agreeing ...
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The Consultant vs. FTE Debate: How Indies Score PR Work Why go indie with your public relations – as in choosing an independent practitioner? We’ve come up with a pretty good list for you to consider and share with potential clients seeking PR support. It’s a list you can also use in developing RFP/RFI replies for new business. In the big scheme of development, we all know that budget is a primary consideration in any hire.  And just like consumers, even businesses shop for the best rates. But a project or hourly rate often isn’t a good measure of deliverables. Check out this list of indie benefits: • Experienced in the skill set requested – usually with ...
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With spring training in full swing and baseball’s season opener right around the corner. I couldn’t help but reflect on the similarities between baseball, marketing, and Public Relations.   What’s Your Strategy?  In baseball as well as marketing and PR , the competition is fierce. To be the best, you have to outsmart, outthink and outperform the other team.  That requires skill, focus and a determination to succeed. A well-defined strategy should be in place with tactics that can be implemented quickly to survive the curve balls that are sure to come your way. Analytics routinely measure what is working and what needs to be improved upon ...
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There were a lot of sad communicators last year when they missed out on PRSA Connect 17 in Denver. It sold out weeks before the event took place and was a painful lesson for a few. And hopefully a lesson we will all benefit from in 2018.  PRSA Connect 18 is just a few months away and takes place May 16-18 in Nashville, TN. And this year's event is going to be even bigger. More workshops. More speakers. More communicators. More everything.  We had to shut down signups for the workshops last year so we've doubled the amount.You sign up for the workshops and you get to pick two!  Check out this lineup we have for the workshops alone.  How to Get Leaders ...
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Buzz . It’s a four-letter word that packs a lot of punch. While you may associate this word with bees and flowers, I associate it with Public Relations. Although an ad, Facebook campaign, direct mail, news release—the list goes on and on—may create an initial impression, it’s the buzz that spreads that message. Yes, it is like a bee pollinating a flower. Why create a buzz? Like most things, significant results are more likely to be achieved if we know what we want to accomplish. If it’s meaningless, why waste time and energy. Do you want to:
 • Generate new leads? • Change public perception? • Introduce new products to the marketplace? • Create awareness, ...
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The Lillian Lodge Kopenhaver Center for the Advancement of Women in Communication at Florida International University’s School of Communication, Architecture + the Arts will hold its third annual national conference,  “ Women in Communication: Moving Ahead , ”  on April 5, 2018, at the Wolfe University Center at FIU’s Biscayne Bay Campus. EVENT REGISTRATION LINK:   Conference Registration Keynote Speakers Sharri Berg , COO of News & Operations, FOX Television Stations, & SVP of News  & Operations, FOX News Ilia Calderon , Co-Anchor Noticiero Univision Edición Nocturna Distinguished Panelists Alina Falcon , SVP of Daytime ...
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In the communication industries of today, change is the new normal. This survey is designed to examine the roles and status of communication professionals, including the types of positions they hold, the role mentoring has played in their careers and their access to management opportunities in all of the major communication industries.    2017 SURVEY LINK – The Role and Status of Women in Communication Industries: Are Communication Professionals Achieving their potential? This study and second national survey about the role and status of women in the communication industries, is being conducted by the   Lillian Lodge Kopenhaver Center for the Advancement ...
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While most people equate public relations with the spotlight of special events including grand openings, galas and the like, it is really in the darkest moments when PR plays its most crucial role. During the last six months, I have had the opportunity to work on some significant events including the Grand Strand's second Southern Living Showcase Home, one of the country’s first Southern Living weddings, Coastal Carolina University’s Annual Economic Summit, and the list goes on.  These are all events that you may have  heard about and perhaps even attended. What you haven’t heard about is the behind the scenes work that has taken place to restore the ...
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With 93% of all online experiences beginning with a search engine and more than half of all internet usage taking place on a mobile device, digital media is an essential tool in 2018 and beyond. Here are five trends that should become tactics: Google My Business is one of today’s most important social media tools by enabling potential customers to find your business. It’s free and easy to use. Facebook still reigns as the #1 social media platform, but watch for ongoing changes. Its recently introduced new ‘more meaningful’ news feed means more friends and fewer brands. To reach the masses, you must pay. The good news is that even a small budget ...
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The 2018 North American Construction Forecast Report anticipates that in 2018, the Real Gross Domestic Product (GDP) will grow 2.1%, unemployment will improve to 4.6%, and US inflation will be 2.3%. Construction during this year will grow almost 5%, a slight improvement over last year’s figure. Experts predict a 9% increase in single-family construction while we begin to see a gradual decline in multi-family dwellings. Education and Public Buildings will both grow 6%, leading the 4% increase that will be seen with Non-Residential. Geographically, the South and West will experience the most significant percentage of growth. While in 2017, the South was in ...
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You better learn to love change. In the first few weeks of 2018, we have seen significant new Facebook algorithms, Snapchat ad and analytic updates, and PR data that shows major consumer concerns about trust, fake news, and misinformation.    If these are any indication, 2018 will continue to be filled with disruptive ideas and technology to help companies better engage and communicate. For now, let’s follow the data. As a  data-driven marketing  and  strategic communications  agency, we invite you to throw your Magic 8 Ball across the room and dive into the numbers with us.   Here is a quick look at the Top 10 Digital Marketing & PR ...
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The Independent Practitioners Alliance Second Annual Practice Survey For the second consecutive year, PRSA’s Independent Practitioners Alliance Section launched a survey to gather information on how indies work – what do they charge, how they spend their time and to sample the type of work delivered to clients. The results from 99 anonymous participants were gathered from members of the IPA section, PRSA’s general membership and the Solo PR Group. The survey was conducted online from August through October 2017. While no geographic breakdown for rates is provided based on the size of the sample,  the survey provides a benchmark for those who are working ...
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There are many public relations companies that offer six-month internship programs to students. These are a good opportunity for undergraduates and graduates to hone their skills and expand their knowledge. These companies have a wide network of clients who work in various industries such as cloud technology, enterprise security, financial services technology, healthcare, innovation, corporate reputation, transformation and consumer products and services. They are looking for students who can provide exceptional customer service, as well as who understand the impact of the industry. If students have the chance to work for these companies, they will have a sense ...
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Hello all, I hope you are having a good day.  My name is Kate Kurtin and I am a professor of communication at California State University, Los Angeles.  I am currently working with Oxford University Press on a new book called "PR in Practice."  The idea behind the book is that it will be a series of guest lectures in PR from a diversity of fields, experiences, ages, races, and sexes.  In Los Angeles, we have the amazing ability to bring in practitioners for guest lectures in our classrooms and to do agency tour field trips, but these classes are being taught all around the country, often in places without that luxury. I am currently recruiting chapter authors ...
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