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What makes a story go viral? If you browse through some of today’s most viewed articles, videos or even tweets, their viral success may seem unconnected. There’s no one formula for guaranteed viral results, but there does tend to be some common denominators including authentic, inspirational or thought-provoking content. And it all starts by shifting the angle of the conversation. If you’re looking to navigate the growing cross media market, especially the part that might go viral, here are four strategic phases to help your organization find its viral center: Phase 1: Identify Your Storytellers By default, many PR and communication...
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I knew going into the 2016 PRSA International Conference in Indianapolis that I would walk away with new connections, ideas and tactics to take back to work. But I participate in a lot of conference and industry events, so I didn’t expect to be wowed. I was wrong. Keynote speakers were the first to breathe life into the conference themes of innovation and connectivity. Human rights advocate and founder of the Global Soap Project Derreck Kayonco was a favorite. His ability to combine service, education, leadership and faith – not to mention humor and magnetic charm – reminded me just how powerful we can be when we bring our whole...
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The face may not be familiar, but the voice probably is. Meet Chuck Gose, a member of our Employee Communications Section Executive Committee and host of the increasingly popular ICology podcast . These labors of love are in addition to Chuck's day job, so we thought it would be interesting to learn what drives Chuck's passion for Internal communication. ~ ~ ~ ~ ~ ~ ~ You're a busy guy, Chuck! You travel extensively for your company, speak at events and still manage to produce a regular podcast. Tell us a bit about your work and how it relates to employee communications. I work at BroadSign, Inc . as their Corporate Communication...
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The graphic was created pro bono by CVR, my communications firm here in Indy headed by BEP member Bobbi Simmons, APR and is based on the findings from a study by Dr. Marlene Neill. It has some great tips for ensuring ethics in your internal communications practice.
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Whether it be a corporate function, awards program or to showcase interiors of your event space or maybe something as simple as some corporate head shots... Portraits. We find many individuals do not realize the importance of choosing the right photographer. As photographers we generally never get a second chance to capture our images and have to get it "right" the first time. In this digital age unfortunately a lot of individuals who might call themselves a photographer, simply do to the fact that they own a camera, release the shutter see the image on the back of their camera and think they have useable image/s. This thinking is so far from...
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This post originally appeared on the PRSA Tri-State blog here. Taking place in New York City on October 18, 2016, the annual PRSA Tri-State Conference is set to be a full day of back-to-back panels and presentations from today’s top PR professionals from New York, New Jersey and Connecticut. You will be able to network and hear from PR and marketing experts and innovators covering the issues, topics and trends on every PR practitioner’s mind today and thinking into the future. Panel sessions will cover everything from influencer relations and the evolving landscape of content creation and distribution to crisis communications and the art of...
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http://www.delawarebusinesstimes.com/advice-give-class-recent-grads/ Delaware Business Times ~ 20 June 2016 ~ Sam Waltz, Founding Publisher, FIRST LOOK Column What advice would you give a class of recent grads? What would you tell a class of recent grads? High school or college, it doesn’t matter. What advice? What counsel? Here at Delaware Business Times, I’ll invite your suggestions, about 600 words, about two pages of copy, single-spaced, flush left, in a regular Word doc format. Send to me at SamWaltz@SamWaltz.com and we’ll print two or three of the more interesting pieces of sage advice and counsel. Ed Rowse caused me...
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http://www.delawarebusinesstimes.com/the-madness-in-dallas-could-happen-in-delaware/ 21 July 2016 Delaware Business Times ~ FIRST LOOK Column ~ Founding Publisher Sam Waltz The madness in Dallas could happen in Delaware SMH — that digital acronym our kids use for “shaking my head” — has to be the reaction so many of us felt when hearing the painful stories from Dallas and elsewhere about African-Americans setting out to slay white cops as “payback” for injustices, real and perceived, simply because they were white cops. What an awful thing! And what an awful society we’ve become! Injustice in the name of justice surely is as wrong...
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I t's not really up for debate: Most people I know say one of their Top 10 all-time favorite movies is It's a Wonderful Life , starring the late, great Jimmy Stewart. Did you know it contained a big blooper? At one point, Stewart, as George Bailey, struts into the bank to place a phone call to his brother, Harry. When he walks in, he's got a giant wreath dangling from his right arm. He throws it on the table. The next second, he picks up the phone, and the wreath is magically back on his arm. Was Clarence the angel pranking us? In cinema terms, that kind of mistake is known as a continuity error. Another example: Braveheart (...
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If you’ve ever attended the annual PRSA International Conference (ICON) before, you know it’s a powerhouse among events for communicators. Year after year it attracts the very best in our business, and brings together PR and Employee Communications professionals eager share ideas, experiences, insights and more. This year is no exception with an outstanding lineup of speakers and networking sessions planned for the Oct. 23-25 event in Indianapolis. Hear from them now at #PRSAICON. Need more convincing? Here are 10 reasons we think this conference is a winner: Network with more than 3,000 public relations professionals from...
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*I originally published this in June 2015. In wake of recent events approximately one year later, I am sharing this again* I’ve opened the past two semesters talking about police brutality on the first day of class in my Cross-Cultural Communication course at Lipscomb University. This is a required course for communication and journalism majors to grasp the challenges of communicating in today’s complex society. Building communication strategies to address obstacles and opportunities within a client's organizational culture is something I know very well but grappling with the thorny issues of our times with a room full of college students means I must...
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Each year, PRSA Western District seeks new volunteers to fill positions on the board, from committee members to leadership posts. Interested in serving? Let me know! About PRSA Western District The Public Relations Society of America is the largest public relations organization in the world, with more than 22,000 members nationwide. The Western District is one of 10 regions established by PRSA and covers 11 chapters in five western states comprising more than 2,200 members. Our goal is to provide a continuum of training, networking and advancing the public relations profession by offering a Western District Conference , building relationships...
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It sounds so basic, but it's one of the best pieces of advice I've ever received. At a conference I attended years ago, I went to a session targeted to women working in predominately male professions. The speaker was a very high profile woman who had ascended to the CEO role in an industry dominated by men. She was a dynamic speaker, and after speaking close to an hour she took some questions. One person asked her for one piece of advice for the women in the room. Our speaker did not hesitate. "Always be true to yourself," she said. "You know, it's OK to hate golf." While I don't remember the specifics of the rest of her story that put her advice in...
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New Pros Week is Coming! Here’s How to Get Involved PRSA New Professionals Week (August 1-7) is right around the corner! How are you planning to celebrate? Not sure? Check out our blog for ideas to help you get started! How To Get Involved PRSA Chapters - Plan a New Pros Week event & Register Your Event! New Professionals - Participate in National Programming! Employers - Work with PRSA to Host an Event! Get inspired! Read more on The Edge!
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Last chance to register for the 2016 PRSA Western District Conference in Huntington Beach, Calf. The conference begins Apr. 21. www.prsawdc.org.
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