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Rebecca Chopp, chancellor emerita at the University of Denver, will take part in a conversation about higher education communications at this year’s Counselors to Higher Education Forum at the University of Denver, Aug. 5-6. In addition, a full schedule of expert speakers from a variety of campuses from across the country will take part in panel discussions and present case studies at the one-and-a-half-day conference. The Forum was designed to provide outstanding programming in a condensed format, while still offering opportunities for networking and sharing. Other highlights of this year's program include: A conversation with the American Council ...
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Are you a podcast fan? Then you’re in luck. IPA PRSA has assembled some great topics and spots for your professional podcast adventures (sorry, nothing on cats or crime). Podcasts are long-form chats usually lasting an hour. So if you’re commuting, sitting on the beach on break this summer, or otherwise wanting to catch up with some great timely, professional tidbits, this is your list to save and savor. The Talking Points Podcast features Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads corporate communications content and channels at General Mills. This podcast began in 2014 and has ...
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With the resignation of White House Press Secretary Sarah Huckabee Sanders, there has been an alarming notion put forth by some that there is no longer a need for a press secretary. This assertion has been made based on the fact that on-camera briefings have become infrequent. Critics speculate that the only job of the press secretary is to brief the media and therefore no briefings – no press secretary. This opinion shows a lack of understanding regarding the vital role, responsibilities and history of the White House press secretary.    From its inception, the press secretary role has had a contentious relationship with members of the media due to the ...
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With a background in account management, strategic innovation and communications strategy, Jamie Guise brings a unique perspective in creating powerful solutions to clients’ business challenges and opportunities. Today, as senior vice president at Old National Bank, Guise is responsible for the community engagement activities for the company as well as part of the leadership team for directing the company’s social media efforts. Previously, as the chief client delivery officer at United Bank & Trust, Guise was responsible for the overall branding, corporate communications, retail delivery and client experience for the organization. Before joining ...
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Harry's is donating all profits from its Shave with Pride kit to the Trevor Project By Mike Proulx. Published on June 04, 2019 AdAge It’s officially Pride Month. And this year, June 28 marks the 50th anniversary of the Greenwich Village Stonewall riots, which determinedly gave rise to the gay liberation movement and the first-ever Gay Pride marches in U.S. history that followed a year later. Sure, much progress has been made since then, and what was once Pride marches are now Pride parades. But the fight for LGBTQ+ equal rights is so very far from over. And this is where it gets complicated for brands looking to align their marketing efforts to Pride ...
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                                                                       Someday, you and your client are going to part ways.  Regardless of the length of your engagement, the friendship factor, or the number of awards that you garnered for your client, they are going to find a new, sexier, or cheaper agency—or so it will seem to them at the time. The way you part ways says a lot about you and your agency, and it impacts the legacy that you leave. It may also affect future business. With the immediacy of social media and the importance of word of mouth, you can bet your sweet bippy that the client will talk about you. How they talk about you is up to you ...
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​ Rather than believe the (rather biased) opinions of long-time Connect attendees, we thought it would be best to check in with some first timers to see what they wanted to get out of the annual employee communications conference and whether or not it met their professional development goals. Christine Cronkright, Gannett Fleming, Inc. With limited funds for professional development, what made you pick the Connect conference? There are very few professional development opportunities in the U.S. solely targeted to internal communications (IC) professionals that offer a holistic training approach with a broad range of topics. The opportunity to not only ...
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Rather than believe the (rather biased) opinions of long-time Connect attendees, we thought it would be best to check in with some first timers to see what they wanted to get out of the annual employee communications conference and whether or not it met their professional development goals. Jennifer Dunham, Crystal Bridges Museum of American Art With limited funds for professional development, what made you pick the Connect conference? Working for a nonprofit organization I believe puts even further restrictions on dollars spent for something like professional development. This will be my third conference in almost 10 years, so I HAVE to choose ...
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​ Rather than believe the (rather biased) opinions of long-time Connect attendees, we thought it would be best to check in with some first timers to see what they wanted to get out of the annual employee communications conference and whether or not it met their professional development goals. Kristen Foster, Community Medical Centers With limited funds for professional development, what made you pick the Connect conference? My office of 13 communicators (3 of us internal) is PRSA heavy. PRSA is a trusted source and so among the 10 or so possible IC conferences I could have attended this spring/summer, this was the natural fit. What were you hoping ...
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​ Rather than believe the (rather biased) opinions of long-time Connect attendees, we thought it would be best to check in with some first timers to see what they wanted to get out of the annual employee communications conference and whether or not it met their professional development goals. Stephanie Marsau, Mary Greeley Medical Center With limited funds for professional development, what made you pick the Connect conference? I chose the Connect conference because employee communication is a very large portion of my job. I work in healthcare and with an organization that is open 24/7, 365 days a year – communication becomes even more difficult. I saw ...
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​Rather than believe the (rather biased) opinions of long-time Connect attendees, we thought it would be best to check in with some first timers to see what they wanted to get out of the annual employee communications conference and whether or not it met their professional development goals. Erin Mercer, Jackson With limited funds for professional development, what made you pick the Connect conference? I chose #PRSAConnect because the speakers and topics were primarily employee communicators who are in the trenches dealing with the many challenges of this discipline. Other conferences seem to be more focused on vendors and vendor tools. I wanted the ...
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​ Rather than believe the (rather biased) opinions of long-time Connect attendees, we thought it would be best to check in with some first timers to see what they wanted to get out of the annual employee communications conference and whether or not it met their professional development goals. Jeffery Norton, Liberty Mutual Investments With limited funds for professional development, what made you pick the Connect conference? I recently joined the internal communications world and a team of experienced communication professionals. When I mentioned I want to learn more and attend a conference they said “PRSA Connect” is the one to attend as it gives ...
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​ Rather than believe the (rather biased) opinions of long-time Connect attendees, we thought it would be best to check in with some first timers to see what they wanted to get out of the annual employee communications conference and whether or not it met their professional development goals. Elizabeth Rasberry, Cox Communications With limited funds for professional development, what made you pick the Connect conference? I started my communications career in external so being relatively new to all things internal, I researched various conferences and training courses. I heard great things about this conference, so I registered. What were you hoping ...
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It happens all the time. A long-standing client asks for a simple favor.  It might be an 'add on' to an existing project or an entirely new project that he/she wants done on the cheap. Regardless, learn how to just say 'no.' it will save you time, money, and maybe even your reputation. In this post, Gini Dietrich of Arment Dietrich explains the concept of scope creep. (reprinted from PR Daily) It doesn’t matter how clear your proposal was or how beautifully you designed your scope of work. You’re going to get clients who seem to have bought something totally different than what you sold. Whether they didn’t communicate what they needed well, made ...
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If you’re in the social media world, you’ve likely stumbled on a wide variety of “influencers” out there – or perhaps some have already approached you for work with a well-known brand. Some of us work with the influencer crowd to help spread the word about events or to establish long-term relationships as brand ambassadors. Others recruit influencers to help out with a community cause or to establish a pool of growing grassroots advocates. No matter what road you travel with influencers, it’s a road worth traveling. We asked a few influencers to tell us how they operate in their micro and macro worlds. Shay Hazen, a Cleveland-based micro influencer and owner ...
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  The terms ethics and reputation management go hand in hand. Your agency’s reputation precedes you in every meeting, every event and every encounter you have with the public. Your reputation is the basis for whether clients can trust you, and whether they want to do business with you.  Let’s face it, trust is the most important factor in any relationship. Ethical standards are those values by which we choose to do business:  truth, fairness, respect, and the list goes on. It is these standards, these values, that build trust and credibility. Many corporations and agencies have faced mistrust, often by their lack of sound judgment. Years ago, ...
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                                         You can never really tell if your small business is going to be hacked.  But the likelihood is high.  In fact, according to   a 2015 report, 62% of small and medium-sized companies have been hit by a   data breach.  Even if you take every precaution, you’re still at risk.   But if you ignore this situation, you’re putting yourself and your company in danger of a serious disruption, loss of information, and potential liabilities.  Are you in trouble?  The hackers are looking for weaknesses and, when found, they’ll pounce.  If you are doing (or not doing) any of these nine things you’re definitely more at risk of being ...
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How PR Has Evolved

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The industry of public relations has drastically evolved over the years as have many other industries as a result of politics and war as well as the development of technology and social change. Over the past 100 years, public relations or PR as it has become known, has evolved quite extensively to become a staple in many businesses across all industries. PR combines human experience and business science to affect public opinion in such a way that it has proven to affect the bottom line many times over. Let’s take a look at how PR has evolved over the years: Public Relations are Born During the early 1900s, John D. Rockefeller had what we can ...
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The accreditation in public relations (APR) designation had been one of my goals since I first began my undergraduate public relations studies back in the fall of 1998. At the time it seemed like the pinnacle of a public relations career. Something that would prove when I had finally made it. I remember being told that I should practice my craft for at least five years before I tried the daunting process. I also remember thinking that five years seemed like a lifetime. Those five years came and went and while the APR was still a goal, I kept telling myself I hadn't gained enough professional experience or knowledge. Then in 2009, in an effort to help enhance ...
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No matter what business you’re in, things can and do sometimes go wrong. And even if your organization is tightly-run, any business is vulnerable to events that could involve the company in a massive crisis. Regardless of how comfortably your organization runs, there is always a possibility that a scandal will erupt or an employee will do something that lands the company in hot water. There are plenty of companies who have found themselves in a whole lot of trouble without a plan in place to deal with problems that may occur. We take you through 5 steps to crisis-proof your company. Have a plan in place As with many things in life, a ...
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