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Maybe you've been thinking about it for a while. Going back to school. You're in your third job after college, and wondering how to differentiate yourself for promotion, or your next job. Perhaps you've been working with people with advanced degrees, and you're feeling a little less brilliant. Or maybe it's wanting to better understand the 'why?' that comes with the work.  In any case, you've got hundreds of MBA programs out there, and almost as many Master's degrees in communication available as well. So, how do you choose? Here are five tips that I've found helpful over the years in my work first with Kent State, and now at Bowling Green State University.  ...
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As solo practitioners, we may have limited options for healthcare coverage. With health insurance documented as one of the higher costs for your business (based on annual IPA surveys), we know it’s a pain point. If you get sick, there isn’t often a back-up for clients. And if a long-term care situation creeps into your reality, it can wipe out your business and take you a long time to rebuild. The average U.S. consumer spends more than $10,000 a year on healthcare. That's 50% more than consumers in other countries, according to Debt.org. Americans spent $3.3 trillion on healthcare or about $10,348 per person – an increase of 18.9% in just five years. Healthcare ...
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If you're a blogger or thinking about creating a new website, chances are you might be considering Wordpress. I've recently found out that my LearnDash courses would have integrated more easily if our website was on Wordpress. Which got me thinking, how popular is Wordpress?  Based on my conversation with Brad Litwin of A2 Hosting , here are 9 reasons why Wordpress continues to take over the Internet in his recent Slideshare and blog .
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A good project manager can save time, money, and keep a job in line and on time. By comparison, a marketing manager will be a creative director and client representative -- he or she will oversee campaigns and marketing initiatives while communicating with clients to ensure the greatest possible results.  If you wish to change the advertising department into one which is efficient and effective, it is worth it to find out a thing or 2 from the project administration side of the business and pursue PMP Training & Certification . Project managers are normally educated and logical; they are constantly interested in terms of the way to more efficiently ...
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Bylaw Proposal Seeks Transparency, Inclusion & Open Systems of Leadership What would you say if I told you that a law had been passed in 2016 that took away the ability of U.S. citizens to have a say in how certain candidates are chosen for office? What if I told you this law now allows the president and his Cabinet, before leaving office, to determine who the candidates will be for president, secretary of treasury and secretary of state – three of the most powerful positions in the government? Would you allow this law to stand knowing that you, as a citizen, have very little input into who becomes a candidate for these positions or would ...
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Going on a media tour need not be a stressful event. A lot of people who have gone on one can tell you horror stories about what happened to them. While things can go wrong, there are ways to reduce the risk and effect of mishaps.   The idea behind the tour is getting important information out to the media to help build and publicize the business. Being able to do that with peace of mind leads to a successful media tour.   Here’s how to conduct your media tour:   Planning   Your media tour is only as good as the planning that goes into it. Travel is an essential part of the trip. Like any other times you travel, you need to plan.   ...
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My Q&A With Brad Litwin, Marketing Manager at A2 Hosting Brad Litwin, Marketing Manager at web hosting agency A2 Hosting , has always been fascinated by data, particularly in terms of how it relates to communication. His wide-ranging marketing experience spans multiple disciplines, including Pay Per Click, search engine optimization, copywriting, and public relations. He earned his marketing degree from Madonna University in 2005 and currently has over a decade of experience with marketing.  Q: Why has data become so important to marketing in recent years?  A few reasons. First, businesses today often market themselves to multiple regions ...
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There’s a harmful idea that’s been circulated around for some time that organic and paid social marketing somehow exist in opposition to one another. "They do not, nor should they," explains Matchnode co-founder Chris Madden . He adds, "In actuality, they are two sides of the same coin. One feeds into the other, and an effective social strategy will see your brand leveraging both - organic for your initial reach, then paid to extend that reach beyond what you thought possible."   Organic, they said, is dead, and Facebook killed it. The only way to generate buzz and awareness on social media is through paid ads and sponsored posts. By now, you’re ...
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Are you confident you’re finding all the leads you need/want/and can do with your solo bandwidth? Hang on. You may be overlooking an opportunity or two. Sure, we know about networking, connecting to other solo pros and agencies for referrals, and joining closed Facebook groups that have a laser-sharp focus. But are you plowing the digital ground? We’ve investigated some job sites for your and talked to solopreneurs who are using them. Elaine Marshall landed a $2,000 a month project on ContractPRJobs.com . She started as a beta user for the platform before it began charging a small fee of $10 a month. Each week, she receives an email that shares jobs and ...
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In speaking with Brad Wayland, who is the Chief Strategy Officer at BlueCotton , it is interesting to note that he has the opportunity to work with many entities today from for-profits to non-profits. One observation that he notices is the following:  Trust is the foundation on which all successful businesses - including nonprofits are built. Without that foundation, everything else crumbles. It’s why running a charity is as much an exercise in PR as it is an effort to bring about positive change. And it’s also why, if your own nonprofit runs into bad publicity, you need to address the problem immediately. Here’s how.  Trust is at an all-time low ...
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Want to take your ethical practice up a notch? Not only is it good for our profession, but good for your career as more CEOS place a value on ethics in the workplace. The PRSA Code of Ethics provides a solid foundation for members seeking to learn about ethics in the workplace—but to take it to the next level, we need to put that knowledge into practice. For the last six years, I’ve been privileged to serve as a member of the PRSA Board of Ethics and Professional Standards (BEPS). In that time, I’ve worked closely with some of the sharpest ethical experts in our field, providing regular information to our chapter ethics officers to help us all hone our ...
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What's Obie? Did you know that Commercial Real Estate (CRE) still operates in the same way it has for decades — through opaque systems?  We sat down with Ryan Letzeiser is the Co-Founder and CEO of Obie, which aims to improve access to technology in order to make owning and transacting commercial real estate faster and more cost-effective. The company's goal is to build the next generation commercial real estate platform, consolidating and democratizing technology while connecting the community to search, manage, and listing experiences intelligent and seamless. Obie aims to re-engineer the CRE asset lifecycle from the ground up. It using technology ...
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No one in a family gives more than mothers. They are the nurturers who the family relies on for advice, comfort, and so much more. But oftentimes mothers, especially new mothers, don’t take time for themselves. Here are five wellness tips for new moms to help them recharge, de-stress, and simply have fun. We spoke with Brittney Lueck of DaoCloud, who is a new mom herself, about her top five top wellness tips that she recommends to other new parents.  Mothers, traditionally the most dedicated, nurturing, and hardest-working members of our family, tend to give more than they take. Especially new mothers who are experiencing the joys — and hardships — ...
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Here’s a situation you don’t want to be in:  Booking business travel outside the country (or even a personal holiday) only to realize that you don’t have your passport in time. Did you know that it can take more than 6 weeks to obtain a passport? We spoke with Rob Lee, co-founder of Swift Passport Services which helps obtain one in as little as 8 hours.  What can you to make sure that doesn’t happen and all the money and time spent won’t go to waste?  Follow these 7 tips: Only use a birth certificate that’s not issued by the state. Make sure the one you use is issued from the state with a raised seal. Order a long form certified certificate, which ...
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Rebecca Chopp, chancellor emerita at the University of Denver, will take part in a conversation about higher education communications at this year’s Counselors to Higher Education Forum at the University of Denver, Aug. 5-6. In addition, a full schedule of expert speakers from a variety of campuses from across the country will take part in panel discussions and present case studies at the one-and-a-half-day conference. The Forum was designed to provide outstanding programming in a condensed format, while still offering opportunities for networking and sharing. Other highlights of this year's program include: A conversation with the American Council ...
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Are you a podcast fan? Then you’re in luck. IPA PRSA has assembled some great topics and spots for your professional podcast adventures (sorry, nothing on cats or crime). Podcasts are long-form chats usually lasting an hour. So if you’re commuting, sitting on the beach on break this summer, or otherwise wanting to catch up with some great timely, professional tidbits, this is your list to save and savor. The Talking Points Podcast features Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads corporate communications content and channels at General Mills. This podcast began in 2014 and has ...
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With the resignation of White House Press Secretary Sarah Huckabee Sanders, there has been an alarming notion put forth by some that there is no longer a need for a press secretary. This assertion has been made based on the fact that on-camera briefings have become infrequent. Critics speculate that the only job of the press secretary is to brief the media and therefore no briefings – no press secretary. This opinion shows a lack of understanding regarding the vital role, responsibilities and history of the White House press secretary.    From its inception, the press secretary role has had a contentious relationship with members of the media due to the ...
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With a background in account management, strategic innovation and communications strategy, Jamie Guise brings a unique perspective in creating powerful solutions to clients’ business challenges and opportunities. Today, as senior vice president at Old National Bank, Guise is responsible for the community engagement activities for the company as well as part of the leadership team for directing the company’s social media efforts. Previously, as the chief client delivery officer at United Bank & Trust, Guise was responsible for the overall branding, corporate communications, retail delivery and client experience for the organization. Before joining ...
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Harry's is donating all profits from its Shave with Pride kit to the Trevor Project By Mike Proulx. Published on June 04, 2019 AdAge It’s officially Pride Month. And this year, June 28 marks the 50th anniversary of the Greenwich Village Stonewall riots, which determinedly gave rise to the gay liberation movement and the first-ever Gay Pride marches in U.S. history that followed a year later. Sure, much progress has been made since then, and what was once Pride marches are now Pride parades. But the fight for LGBTQ+ equal rights is so very far from over. And this is where it gets complicated for brands looking to align their marketing efforts to Pride ...
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                                                                       Someday, you and your client are going to part ways.  Regardless of the length of your engagement, the friendship factor, or the number of awards that you garnered for your client, they are going to find a new, sexier, or cheaper agency—or so it will seem to them at the time. The way you part ways says a lot about you and your agency, and it impacts the legacy that you leave. It may also affect future business. With the immediacy of social media and the importance of word of mouth, you can bet your sweet bippy that the client will talk about you. How they talk about you is up to you ...
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