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Need some ideas for holiday gift giving – with a writing, media and pitching theme in mind? We’ve got you covered. #IPAPRSA is including its list – plus a few other curated links to check out as you finalize all your purchases and cause-related donations for this season. (Apologies if any items have sold out by the time we posted!) From $10 to $20 You know you do, but don’t want to – read the comments. Now you can wear it as a lapel pin. Artist Emily McDowell put those thoughts into an enameled lapel pin. Perfect for anyone who “Stopped Reading the Comments.” The topic of plastic trash in the ocean was trending this year. You can do your part part to ...
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Today is the 113th birthday of the press release. On October 30, 1906, the New York Times printed verbatim the very first press release written by Ivy Lee, the “father of modern PR.” The Pennsylvania Railroad was a client of Ivy Lee, and on October 28th, 1906, 50 people lost their lives due to a three-car train jumping a trestle in New Jersey and plunging into a thoroughfare creek. In response to this, Ivy Lee created the first press release that afternoon. He not only convinced the railroad to distribute a public statement, but he also convinced them to provide a special train to get reporters to the scene of the accident. The New York Times was so ...
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The monsters are out there, and not just at Halloween. The rise of social media and the immediacy that it provides has given rise to a new breed of monsters—the reputation monsters. They are always there, lurking in the shadows and waiting for an opportunity to scare you and your stakeholders--your potential clients, your board of directors, or an entire community. They strike in the form of an unfavorable comment or video. Their attack is usually unexpected and can occur at the most inconvenient time. These monsters live both within the confines of your own organization and outside its gates, often anonymously, lying low until they are provoked. The threat ...
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On a recent Adweek webinar, I heard an agency consultant refer to smaller agencies as “2 guys and a bong.” If it wasn’t offensive enough to the smalls on the call, the actual critical points he mentioned all go to our favor. While it’s true that a Fortune 500 company might not pluck you for their critical up-front work, there are many reasons why they should extend a contract to smaller shops and senior-level owners. The seminar focused on the many issues that plague larger agencies. But here was the biggest truth of the day: Once a client is “sold” and a plan is to be delivered, the process can follow with chaos and dissatisfaction. I’ve lived the larger ...
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Dropshipping is an eCommerce buzzword. Everyone is talking about it, and many entrepreneurs have found great success using this business model.   So, what exactly is dropshipping? This business model requires you as the company owner to sell and deliver items without having to buy and stock them. Let’s break that statement down. You don’t have an inventory of stock that you’ve purchased. Nevertheless, you sell these products, and they are shipped to the customer.   It might sound too good to be true the first time around. But the reality is that dropshipping is ideal for small companies. Here’s why:   Low startup costs   ...
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The core responsibility of a PR professional is to build relationships with a target audience – typically customers, the media, analysts and top influencers within a specific industry. This may be done in-house or through a PR agency. You might be wondering how PR and project management go together. PR professionals often have to juggle multiple campaigns and clients. They can benefit from an understanding of project management principles to increase professionalism and efficiency. PM principles help them to manage scope, create effective timelines, delegate tasks and solve problems. An instructor-led PMP boot camp is an ideal solution for ...
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Big v. Small PR - why the smalls matter On a recent Adweek webinar, I heard an agency consultant refer to smaller agencies as “twp guys and a bong.” If it wasn’t offensive enough to the smalls on the call, the actual critical points he mentioned all go to our favor. While it’s true that a Fortune 500 company might not pluck solo you for their critical up-front work, there are many reasons why they should extend a contract to smaller shops and senior-level owners. The seminar focused on the many issues that plague larger agencies. But here was the biggest truth of the day: Once a client is “sold” and a plan is to be delivered, the process can follow with chaos ...
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Maybe you've been thinking about it for a while. Going back to school. You're in your third job after college, and wondering how to differentiate yourself for promotion, or your next job. Perhaps you've been working with people with advanced degrees, and you're feeling a little less brilliant. Or maybe it's wanting to better understand the 'why?' that comes with the work.  In any case, you've got hundreds of MBA programs out there, and almost as many Master's degrees in communication available as well. So, how do you choose? Here are five tips that I've found helpful over the years in my work first with Kent State, and now at Bowling Green State University.  ...
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As solo practitioners, we may have limited options for healthcare coverage. With health insurance documented as one of the higher costs for your business (based on annual IPA surveys), we know it’s a pain point. If you get sick, there isn’t often a back-up for clients. And if a long-term care situation creeps into your reality, it can wipe out your business and take you a long time to rebuild. The average U.S. consumer spends more than $10,000 a year on healthcare. That's 50% more than consumers in other countries, according to Debt.org. Americans spent $3.3 trillion on healthcare or about $10,348 per person – an increase of 18.9% in just five years. Healthcare ...
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If you're a blogger or thinking about creating a new website, chances are you might be considering Wordpress. I've recently found out that my LearnDash courses would have integrated more easily if our website was on Wordpress. Which got me thinking, how popular is Wordpress?  Based on my conversation with Brad Litwin of A2 Hosting , here are 9 reasons why Wordpress continues to take over the Internet in his recent Slideshare and blog .
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A good project manager can save time, money, and keep a job in line and on time. By comparison, a marketing manager will be a creative director and client representative -- he or she will oversee campaigns and marketing initiatives while communicating with clients to ensure the greatest possible results.  If you wish to change the advertising department into one which is efficient and effective, it is worth it to find out a thing or 2 from the project administration side of the business and pursue PMP Training & Certification . Project managers are normally educated and logical; they are constantly interested in terms of the way to more efficiently ...
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Bylaw Proposal Seeks Transparency, Inclusion & Open Systems of Leadership What would you say if I told you that a law had been passed in 2016 that took away the ability of U.S. citizens to have a say in how certain candidates are chosen for office? What if I told you this law now allows the president and his Cabinet, before leaving office, to determine who the candidates will be for president, secretary of treasury and secretary of state – three of the most powerful positions in the government? Would you allow this law to stand knowing that you, as a citizen, have very little input into who becomes a candidate for these positions or would ...
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Going on a media tour need not be a stressful event. A lot of people who have gone on one can tell you horror stories about what happened to them. While things can go wrong, there are ways to reduce the risk and effect of mishaps.   The idea behind the tour is getting important information out to the media to help build and publicize the business. Being able to do that with peace of mind leads to a successful media tour.   Here’s how to conduct your media tour:   Planning   Your media tour is only as good as the planning that goes into it. Travel is an essential part of the trip. Like any other times you travel, you need to plan.   ...
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My Q&A With Brad Litwin, Marketing Manager at A2 Hosting Brad Litwin, Marketing Manager at web hosting agency A2 Hosting , has always been fascinated by data, particularly in terms of how it relates to communication. His wide-ranging marketing experience spans multiple disciplines, including Pay Per Click, search engine optimization, copywriting, and public relations. He earned his marketing degree from Madonna University in 2005 and currently has over a decade of experience with marketing.  Q: Why has data become so important to marketing in recent years?  A few reasons. First, businesses today often market themselves to multiple regions ...
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There’s a harmful idea that’s been circulated around for some time that organic and paid social marketing somehow exist in opposition to one another. "They do not, nor should they," explains Matchnode co-founder Chris Madden . He adds, "In actuality, they are two sides of the same coin. One feeds into the other, and an effective social strategy will see your brand leveraging both - organic for your initial reach, then paid to extend that reach beyond what you thought possible."   Organic, they said, is dead, and Facebook killed it. The only way to generate buzz and awareness on social media is through paid ads and sponsored posts. By now, you’re ...
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Are you confident you’re finding all the leads you need/want/and can do with your solo bandwidth? Hang on. You may be overlooking an opportunity or two. Sure, we know about networking, connecting to other solo pros and agencies for referrals, and joining closed Facebook groups that have a laser-sharp focus. But are you plowing the digital ground? We’ve investigated some job sites for your and talked to solopreneurs who are using them. Elaine Marshall landed a $2,000 a month project on ContractPRJobs.com . She started as a beta user for the platform before it began charging a small fee of $10 a month. Each week, she receives an email that shares jobs and ...
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In speaking with Brad Wayland, who is the Chief Strategy Officer at BlueCotton , it is interesting to note that he has the opportunity to work with many entities today from for-profits to non-profits. One observation that he notices is the following:  Trust is the foundation on which all successful businesses - including nonprofits are built. Without that foundation, everything else crumbles. It’s why running a charity is as much an exercise in PR as it is an effort to bring about positive change. And it’s also why, if your own nonprofit runs into bad publicity, you need to address the problem immediately. Here’s how.  Trust is at an all-time low ...
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Want to take your ethical practice up a notch? Not only is it good for our profession, but good for your career as more CEOS place a value on ethics in the workplace. The PRSA Code of Ethics provides a solid foundation for members seeking to learn about ethics in the workplace—but to take it to the next level, we need to put that knowledge into practice. For the last six years, I’ve been privileged to serve as a member of the PRSA Board of Ethics and Professional Standards (BEPS). In that time, I’ve worked closely with some of the sharpest ethical experts in our field, providing regular information to our chapter ethics officers to help us all hone our ...
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What's Obie? Did you know that Commercial Real Estate (CRE) still operates in the same way it has for decades — through opaque systems?  We sat down with Ryan Letzeiser is the Co-Founder and CEO of Obie, which aims to improve access to technology in order to make owning and transacting commercial real estate faster and more cost-effective. The company's goal is to build the next generation commercial real estate platform, consolidating and democratizing technology while connecting the community to search, manage, and listing experiences intelligent and seamless. Obie aims to re-engineer the CRE asset lifecycle from the ground up. It using technology ...
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No one in a family gives more than mothers. They are the nurturers who the family relies on for advice, comfort, and so much more. But oftentimes mothers, especially new mothers, don’t take time for themselves. Here are five wellness tips for new moms to help them recharge, de-stress, and simply have fun. We spoke with Brittney Lueck of DaoCloud, who is a new mom herself, about her top five top wellness tips that she recommends to other new parents.  Mothers, traditionally the most dedicated, nurturing, and hardest-working members of our family, tend to give more than they take. Especially new mothers who are experiencing the joys — and hardships — ...
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